Certified Digital Marketing Associate: Leadership & Management
This short expert-led course is ideal for marketers looking to move into a managerial or leadership role in any industry. You will understand best practice methods, techniques, and tools for improving your professional, managerial, and leadership skills along with how to manage conflict and crises.
DMI and Blankskript partnership press release statement
By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professionals growth.
Course Overview
Understand the role of a manager and the skills required to be successful at it. You will know the advantages and challenges of hybrid and remote working and learn the best tactics and techniques to support and manage teams. You will also learn how to deal with the setbacks, use time management strategies and become emotionally intelligent and creative in your role.
- 4 Interactive Modules.
- 9 Hours self-paced learning content.
- Practical Toolkits and Templates.
- Associate Level Certification.
- FREE DMI Membership
Key skills and competencies you will gain
- Understanding the Manager’s Role
- Becoming a Strategic Thinker
- Managing Hybrid and Remote Teams
- Customer Centricity and Customer Experience
- Managing Upwards
- Building Effective Working Relationships
- How to Delegate to Your Team
- Motivating Your Team
- Providing Effective Feedback
- Becoming a Digital Leader
- Transitioning from managing to Leading
- Leading with Emotional intelligence
- Coaching and Mentoring
- The Art of Persuasion
- Conflict Management
- Crisis Management
What you’ll learn
4 modules – Approx 9 hours Learning content
Improving your Management Skills
Understand the role of a manager and know the best techniques to hone your strategic thinking skills and become more effective in the workplace. The learning duration is 2 hours and 28 minutes.
Knowledge Gain:
- Understanding the Manager’s Role
- Characteristics of Strategic Thinking
- The Changing Face of Digital Teams
- How to Succeed as a Manager
Toolkits Included:
- Tips for effective meetings
Building Effective Teams
Learn the techniques and methods managers use to manage a digital team and explore best practices for developing people and talent. The learning duration is 1 hour and 52 minutes.
Knowledge Gain:
- Building Effective Working Relationships
- How To Delegate to Your Team
- Motivating Your Team
- Providing Effective Feedback
Toolkits Included:
- Feedback Checklist Template
Expert Insights:
- Building Successful Relationships in Hybrid and Remote Working Environments
Digital Leadership
Explore the competencies and behaviors of successful leadership and the characteristics of effective digital leaders. The learning duration is 2 hours and 52 minutes.
Toolkits Included:
- Questions for a Mentorship Meeting Checklist
Case Study/Webinar:
- Revolut: From Start-Up to Super App
Expert Insights:
- LinkedIn – Practical Tips to Improve Your Personal Profile
Persuasion Skills and Managing Conflicts and Crises
Examine the behaviours, attitudes, and techniques to become more effective in a leadership role, including the best practices for developing and improving your persuasion skills and, successfully manage and resolve conflict and crisis situations. The learning duration is 1 hour and 40 minutes.
Knowledge Gain:
- The Art of Persuasion
- Conflict Management
- Crisis Management
Expert Insights:
- Dove: A Spotless Approach to Digital Marketing
85%
of DMI graduates think DMI certification is valuable.
44%
got a new role in digital marketing or changed their career path.
Frequently Asked Questions
Self-Paced Online Learning
MYR 2,100
per pax (incl. of SST)
