Certified Digital Marketing Specialist in Agentic AI and Orchestration by DMI, Ireland

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Certified Digital Marketing Specialist in Agentic AI and Orchestration by Digital Marketing Institute (DMI)

This DMI specialist programme covers AI-driven content marketing; AI search (SEO, GEO and AEO); AI-powered PPC and display; AI for social media; agentic AI; team change management; responsible AI and data use; and AI-enabled marketing strategy. Participants learn to brief and manage AI agents, evaluate outputs, apply privacy and governance controls, and measure marketing performance.

Why DMI?

The World’s Most Recognized Digital Marketing Course

Training Excellence for over 12 years
Gain a globally recognized certification
12 months FREE membership included
Join a global network of over 150k members

Global Industry Advisory Champions (GIAC)

Under the guidance of their Global Industry Advisory Champions (GIAC) from companies such as Google, Facebook, HubSpot, Coca-Cola, Twitter, and IBM, DMI has trained more professionals to a single education standard than any other certification body.

More information on Global Industry Advisory Council

What’s Included

30+ hours of video content
Global certification
Expert led learning
New bite-sized modules
Access to 100s of resources

What You Will Learn

Module 1: AI-Driven Content Marketing

Module Info & Overview:

Artificial intelligence is transforming how marketing content is researched, created, personalised and delivered. Generative AI tools such as ChatGPT and large language models enable marketers to improve content production, understand their audiences and identify new opportunities throughout the customer journey.

This module explores how to apply generative AI to content marketing activities, from developing audience insights and generating ideas to producing and refining content. You will learn to use AI tools effectively while maintaining content quality, accuracy and brand consistency.

Module 2: AI for Search Marketing

Module Info & Overview:

The way people search for information is changing as artificial intelligence becomes increasingly integrated into search engines and digital platforms. Traditional search engine optimisation (SEO) is evolving to include Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO).

This module explores how AI-powered search engines interpret, prioritise and present information. You will learn how SEO, GEO and AEO work together, and how to optimise digital content to improve visibility, discoverability and performance across traditional search engines, AI-powered search platforms and answer engines.

Module 3: AI-Powered PPC and Display Advertising

Module Info & Overview:

Artificial intelligence is reshaping digital advertising by enabling smarter audience targeting, automated bidding, creative development and campaign optimisation. Platforms such as Google Ads increasingly use AI to improve advertising efficiency and help marketers achieve measurable results.

This module explores the practical application of AI in pay-per-click (PPC) and display advertising, including Google Ads, Performance Max and AI-assisted bidding strategies. You will learn how to use AI-powered tools to optimise advertising budgets, improve targeting, develop effective advertising creatives and evaluate campaign performance.

Module 4: AI for Social Media Marketing

Module Info & Overview:

Artificial intelligence is changing how organisations create social media content, engage audiences, manage online communities and deliver targeted advertising. AI-powered technologies are enabling marketers to understand customer behaviour, identify emerging trends and improve engagement across social platforms.

This module explores the application of AI in social media marketing, including Meta AI, Advantage+ advertising, social listening, influencer marketing and community management. You will learn how to leverage AI tools to enhance content creation, audience targeting, advertising performance and social media engagement while considering ethical and responsible AI practices.

Module 5: Agentic AI for Marketers

Module Info & Overview:

Agentic AI represents an important development beyond conventional AI tools. Rather than relying entirely on individual prompts and responses, AI agents can support connected workflows, automate selected tasks and assist marketing teams in planning, executing and monitoring activities.

This module introduces the principles and practical applications of agentic AI in marketing. You will learn how AI agents function, identify opportunities for automation, design AI-assisted workflows, and brief, evaluate and manage AI agents. The module also examines how to select suitable solutions, measure performance and implement appropriate governance, risk controls and human oversight.

Module 6: AI and Change Management for Marketing Teams

Module Info & Overview:

Successful AI adoption requires more than introducing new technologies. Organisations must also prepare their people, processes and working practices to adapt to AI-driven changes. Without effective leadership and change management, even promising AI initiatives may struggle to deliver sustainable results.

This module explores how marketing leaders can guide teams through AI adoption and organisational transformation. You will learn to apply change management frameworks, address resistance, develop AI-ready teams and strengthen human-AI collaboration. The module also examines leadership responsibilities and governance practices that support responsible, effective and sustainable AI implementation.

Tonally, it’s a balancing act, kind of trickier than you might think. Too formal and 2009 will come to drag you back. Too casual and you so don’t get it. But do Linkedin well and your competitors shall be painfully outclassed. You’ve got this – because we have.

Module 7: Responsible AI and Data Use in Marketing

Module Info & Overview:

As organisations increasingly rely on artificial intelligence and customer data, responsible data management, privacy and accountability become essential. AI can support forecasting, predictive analytics and marketing decisions, but its outputs must be evaluated carefully to maintain accuracy, transparency and trust.

This module explores how to use AI and marketing data responsibly while improving the quality of business decisions. You will learn to apply predictive analytics, AI-supported forecasting, privacy-first practices and data governance principles. The module also develops critical thinking skills for evaluating AI-generated insights, recognising potential risks and maintaining appropriate human oversight.

Module 8: AI and Marketing Strategy

Module Info & Overview:

Artificial intelligence is becoming an important part of strategic marketing, enabling organisations to improve research, understand customer behaviour, personalise experiences and optimise performance across digital channels. Effective AI adoption requires marketers to combine technological capabilities with sound strategic thinking and business judgment.

This module explores how to integrate AI into marketing research, strategy development, customer journey optimisation and omnichannel planning. You will learn to use AI-supported insights to refine strategies, test marketing activities, measure performance against key indicators and identify opportunities for continuous improvement while maintaining human judgment in strategic decision-making.

Get Certified through an Approved Partner Today

Become a Certified Digital Marketing Specialist

Self-Paced Online Learning via DMI’s exclusive MyDMI platform

MYR 12,500

per pax (incl. of all taxes)

Fully Online

1 computer-based professional exam voucher INCLUDED (worth USD200)

Six months DMI Professional Membership Access INCLUDED (worth USD140)

Frequently Asked Questions:

How is the Digital Marketing Specialist in Agentic AI and Orchestration assessed?

The course is assessed via a two-hour computer-based exam consisting of 100 questions across multiple choice, matching, and drag-and-drop formats. The exam is delivered 100% online.

Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €70 or local currency equivalent payable directly to DMI when you book your repeat attempt.

Do I need to have a marketing background?

Anyone can apply for the Certified Digital Marketing Specialist in Agentic AI and Orchestration.

This course is designed for practicing marketers who want to build practical AI capability. A working knowledge of digital marketing is recommended to get the most from the programme.

How will I learn whilst doing this Digital Marketing Specialist in Agentic AI and Orchestration course?

DMI’s courses are self-directed and delivered online via their exclusive cutting-edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.

Future-proof your career and business today with a globally recognized Digital Marketing Certification