Fully Funded DMI PRO through Collaboration with CENTEXS

Certified Digital Marketing Professional (DMI PRO)

This course offers an comprehensive introduction to the paramount and transformative facets of digital marketing, presented by esteemed professionals within the industry. Our objective is to cultivate individuals to be equipped with the requisites and skill sets essential to the digital marketing sector. Providing a well-rounded overview of all central digital marketing disciplines, this course prepares students to assume more specialized positions within the broader marketing field. Our certification process employs a hybrid learning approach, incorporating both online and face-to-face instruction, led by trainers who have earned their certification in Digital Marketing through the Digital Marketing Institute (DMI).

Why choose us?

We offer an international-level certification

Training Duration for 2 months

Entry Requirement:
• For Sarawakians only
• Min. req.: A Bachelor’s Degree in any related field

What’s Included?

A fully sponsored certificate*

Subsistence allowance

Dormitory provided

Meals

Training uniform

Insurance coverage

Job placement assistance*

*Terms & conditions apply

Why DMI?

The World’s Most Recognized Digital Marketing Course

Digital Training Excellence for over 12 years

You gain a globally recognized certification

12 months FREE membership included

Join a global network of over 150k members

Learning Outcome

At the end of the programme, the trainees will be able to:

Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business

Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert

Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads – PPC), content, advertising and email to drive customer engagement

Global Industry Advisory Champions (GIAC)

Under the guidance of their Global Industry Advisory Champions (GIAC) from companies such as Google, Facebook, HubSpot, Coca-Cola, Twitter, and IBM, DMI has trained more professionals to a single education standard than any other certification body.

Click here for more information on GIAC

What You Will Learn

Module 1: Introduction to Digital Marketing

Module Info & Overview:

What’s it all about? How do you reach customers? How can traditional and digital media work together to create a water-tight campaign that speaks its truth across any and every channel? What’s the difference between inbound and outbound marketing?
This module takes you through all the basics, helps you explore the buyer journey, and stays rooted in practice. The goal is always to keep things clear and actionable.

Module Outline:

✓ Principles of Digital Marketing
✓ Digital Research
✓ Developing Objectives
✓ Cultural Research
✓ Connecting with the Customer

Module 2: Content Marketing

Module Info & Overview:

Digital media is fascinating and powerful because it’s super person-orientated, yet also data driven – you get to engage with how people think and also see how and what they do.
This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the superpower ability to see what works.

Module Outline:

✓ Content Marketing Concepts and Strategy
✓ Developing a Content Marketing Plan
✓ Publishing and Distributing Content
✓ Using Content Research to Find Opportunities
✓ Creating and Curating Content
✓ Metrics and Performance

Module 3: Social Media Marketing

Module Info & Overview:

It’s not just social media marketing, it’s a big warm pleasurable social media experience for your audience. Your brand needs to ring loud and clear through all the right platforms and we’re going to show you how. Learn how to grow and engage a community around your offering. Give these people more to care about. Reach further with paid marketing and get deeper insights.

Module Outline:

✓ Key Social Platforms for Digital Marketing
✓ Growing and Engaging an Audience
✓ Developing Data-Driven Audience and Campaign Insights
✓ Setting up a Social Media Experience for a Business
✓ Creating and Optimizing Social Media Campaigns

Module 4: Search Engine Optimization (SEO)

Module Info & Overview:

You must be found. Which means you must make yourself found. Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement and the magical art of conversion. There is so much to ‘like’.

Module Outline:

✓ SEO Fundamentals
✓ Keywords and SEO Content Plan
✓ Measuring SEO Performance
✓ Aligning SEO and Business Objectives
✓ Optimize Organic Search Ranking

Module 5: Paid Search (PPC) using Google Ads

Module Info & Overview:

Pay-Per-Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics and more – this is turbo-charged marketing practice with pinpoint precision.

Module Outline:

✓ Fundamentals of Paid Search
✓ Search Campaign Management
✓ Paid Search Campaign Measurement
✓ Paid Search Campaign Creation with Google Ads

Module 6: Display and Video Advertising

Module Info & Overview:

YouTube. Because we have eyes to see. Learn how to set up, manage, analyse and optimise a channel worthy of much viewing. Also release the sales power of Google Display Network and more. Visual is where it’s at.

Module Outline:

✓ Fundamentals of Display and Video Advertising
✓ Google Display Network and Video Ad Formats
✓ Creating and Managing a YouTube Channel
✓ Creating Display and Video Campaigns
✓ Targeting Display and Video Campaigns
✓ Measurement and Optimization

Module 7: Email Marketing

Module Info & Overview:

Are email lists still relevant? Oh yes. An email is post sent to your virtual home address so it’s important – but needs to be done properly to make sure that email gets opened and starts your target on a click-through journey of discovery. Also see how it can all be automated for max efficiency and let’s not forget the all-important regulatory stuff.

Module Outline:

✓ Email Marketing Fundamentals
✓ Email Design
✓ Testing and Optimizing an Email Campaign
✓ Tools and Strategy
✓ Creating an Effective Email Campaign
✓ Marketing Automation

Module 8: Website Optimization

Module Info & Overview:

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, let’s get user-centric with best practice UX and go deep with data; activity tracking means insight – and insight is power.

Module Outline:

✓ Web Design and Website Optimization
✓ Design Principles and Website Copy
✓ Publishing a Basic Website
✓ User-Centered Design and Website Optimization
✓ Website Metrics and Developing Insight

Module 9: Analytics with Google Analytics

Module Info & Overview:

Be all seeing, all knowing. This module helps you unleash the awesome capability of data. Discover what you customer wants, likes, needs and does. Go deep inside their journey so you can perfect their seamless path to purchase and beyond. This is not just great power, it is super power. (And we also cover the legal stuff because with that thrilling, addictive power comes responsibility).

Module Outline:

✓ Web Analytics Fundamentals
✓ Creating and Configuring a Google Analytics Account
✓ Monitoring Campaigns with Google Analytics Reports
✓ Setting Goals with Google Analytics
✓ Analyzing and Recording Google Analytics Data

Module 10: Digital Marketing Strategy

Module Info & Overview:

We give you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high performance sports car round and round in circles on your way to the supermarket. That’s why we tie it all together with a Strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.

Module Outline:

✓ Digital Strategy Fundamentals
✓ Setting Strategy Objectives and KPIs
✓ Digital Strategy Research
✓ Developing a Creative Strategy
✓ Executing a Digital Marketing Strategy
✓ Communicating a Digital Marketing Strategy

Frequently Asked Questions:

What is a Digital Marketing Professional Certificate and why should I consider it?

A Digital Marketing Professional Certificate is a credential that demonstrates your proficiency in various aspects of digital marketing, such as SEO, content marketing, email marketing, social media marketing, and online advertising. This certificate is beneficial for fresh graduates and unemployed individuals as it can help enhance their resumes, increase their employability, and provide them with the skills required to thrive in the digital world.

What prerequisites do I need to enroll for this certificate?

1. Sarawakian
2. A Bachelor’s degree in any related field

How long does it take to earn a Digital Marketing Professional Certificate?

The duration to complete a Digital Marketing Professional Certification is within 2 months.

What career opportunities can I explore after earning a Digital Marketing Professional Certificate?

A Digital Marketing Professional Certificate can open up numerous career opportunities. You could work in roles such as Digital Marketing Specialist, SEO Specialist, Social Media Manager, Content Marketing Manager, or Digital Marketing Analyst. This certificate also gives you the flexibility to work in a wide range of industries or even freelance, as digital marketing skills are universally beneficial.

Where will my qualification be recognized?

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practicing Digital Marketing professionals, the DMI Pro carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Upon successful completion of the DMI Pro, you will become a Certified Digital Marketing Professional. The DMI Pro has been credit rated.

Who should take this Digital Marketing Course?

Anyone can apply for the digital marketing professional certification. A background in a related discipline is not required; the aim of the DMI Pro (Certified Digital Marketing Professional) course is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.

The only prerequisite is that you have an interest in digital marketing and want to progress your career.

Upon successful completion, you will become a Certified Digital Marketing Professional.

How is the digital marketing certificate assessed?

This Digital Marketing Certification is assessed by one 3-hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centres.

The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

What competencies will I gain?

By earning this certification, you will:

✓ Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.

✓ Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.

✓ Understand the importance of digital channels and strategies and know how to use SEO online and offline, social media marketing, paid search, content, advertising and email to drive customer engagement.

What support will I get for my learning journey?

Our professional certifications are available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:

✓ HD video lectures with accompanying downloadable course material.

✓ Resources to help you with your studies including self-directed practical exercises and recommended reading.

Is this digital marketing course technical?

No, in the sense that it is not a programming course, and you will not have to learn any coding. The DMI Pro (Certified Digital Marketing Professional) Course focuses on the commercial aspect of online marketing.

The DMI Pro (Certified Digital Marketing Professional) is a practical course designed to help you improve your business’s online lead generation and customer engagement.

How to know if I’m accepted for the program?

After you fill up the form, CENTEXS team will contact you and inform your placement.

Future-proof your career and business today with a globally recognized Digital Marketing Certification

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