Certified Digital Marketing Associate: Social Media Strategy with AI
Go beyond generating content ideas with AI! This course equips learners with the knowledge and tools to navigate the full spectrum of AI-driven social media marketing—spanning research, content creation, video strategies, and performance analytics. With a holistic approach to AI, gain practical, actionable skills to plan, execute, and measure AI-powered social media strategies. Learn how to save time, elevate performance, and maximize results using AI.
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By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professionals growth.
Course Overview
This course equips professionals to master social media marketing with AI tools and strategies. Learn to conduct research, create engaging content, implement video strategies, and optimize campaigns for measurable success across platforms.
- 4 Interactive Modules.
- 9 Hours self-paced learning content.
- Access to world’s largest library of digital marketing resources.
- Associate Level Certification.
- DMI Professional Membership worth RM747
- Practical Toolkits and Templates.
Key skills and competencies you will gain
- Social Research with AI Tools
- Audience Analysis and Insights
- Creating Engaging Social Media Content with AI AI Tools for Text, Image, and Video
- Implementing AI-Enhanced Social Video Strategies
- Planning and Executing Social Media Campaigns
- Using AI Tools like ChatGPT, Canva, DALL-E, and Adobe Firefly
- Measuring and Optimizing Campaign
- Performance with Tools like Hootsuite and Buffer
- Video Analytics for YouTube and TikTok
- Building Social Media Strategies with AI
- Ethical and Strategic Use of AI
Who’s It For?
- Social Media Managers and Content Creators: Professionals seeking to meet the growing demand for engaging, platform-specific content. Learn to plan, execute, and manage social media campaigns with AI. Streamline content creation, optimize strategies, and deliver content that drives results.
- Marketing Professionals and Brand Strategists: Individuals aiming to optimize social campaigns, audience engagement, and brand positioning through AI.
- Freelancers and Digital Consultants: Experts expanding their offerings by integrating AI into social media planning and execution.
- Students and Career Switchers: Aspiring marketers or professionals transitioning to social media roles, eager to build advanced, AI-driven skills.
Learning Outcomes in a Nutshell
- Use AI tools to conduct audience, competitor, and industry research for actionable insights.
- Develop and optimize social video campaigns using analytics from platforms like YouTube and TikTok.
- Build, execute, and measure social media strategies with tools like Hootsuite, Buffer, and GA4.
- Enhance content creation, including text, video, and images, through AI-powered tools.
- Learn to set measurable goals and use performance data to refine strategies.
- Use AI insights to better understand and engage audiences across social platforms.
- Apply ethical guidelines and transparency when integrating AI into social media marketing.
- Learn to track, analyze, and interpret social media campaign performance with and without AI tools
What you’ll learn
4 modules – Approx 5 hours Learning content
Strategic Insights through Social Reasearch and AI
Discover the importance of social research and learn to gather valuable insights using AI tools. Explore audience, competitor, and industry research to align strategies with audience needs. Leverage AI for efficient analysis, creating customer personas, and driving more targeted campaigns.
Knowledge Gain:
- Importance of Social Research and Insights
- Establishing Brand Capabilities and Goals
- Audience Research Tools
- Audience Listening Tools
- Competitor Research
- Industry Research
- Creating Customer Personas
Strategic Social Content Planning and Creation
Master the art of creating engaging social media content tailored to platform-specific audiences. Learn to utilize AI tools like ChatGPT, Canva, and DALL-E to enhance content ideation and optimization. Explore diverse formats such as Stories, live videos, and audio rooms to captivate audiences.
Knowledge Gain:
- Content Marketing for SocialA
- ligning Content to Priority Audiences
- Text in Social Content
- Video in Social Content
- Content Ideation
- Getting Started with ChatGPT
- Image, Video, and Audio AI Tools
Social Video Strategy
Develop compelling social video strategies for platforms like YouTube and TikTok. Learn to grow audiences, optimize video discoverability, and analyze campaign performance with AI-powered tools. Enhance ROI by integrating video into your broader marketing strategy.
Knowledge Gain:
- Social Video Formats
- Interacting with an Online Community
- Video Discoverability and Optimization
- Building an Audience with Video
- YouTube Advertising Strategy
- Video Optimization Tools
- Analyzing Performance on TikTok
Building a Social Media Strategy
Plan, execute, and measure an effective social media strategy using AI-driven tools and data. Learn to set measurable goals, analyze performance, and create impactful media plans. Discover how AI can be integrated into strategy planning to achieve measurable results.
Knowledge Gain:
- Social Strategy Fundamentals
- Social Strategy Research
- Social Key Performance Indicators
- Social Strategy Measurement
- Creating a Media Plan for Social
- Analyzing Social Performance
- AI for Strategic Planning
- AI for Strategic Innovation
Frequently Asked Questions
Self-Paced Online Learning
MYR 2,400
per pax (incl. of SST)
