Certified Digital Marketing Associate: Social Media Platforms
This course tackles the limitations of a one-size-fits-all social media approach. By recognizing each platform’s unique dynamics and user motivations, this course equips learners with tailored strategies for building communities, creating impactful content, and optimizing campaigns on Instagram, LinkedIn, YouTube, TikTok, Pinterest, WhatsApp, Facebook, and more. Through platform-specific best practices and actionable insights, professionals can unlock the full potential of social media marketing and drive measurable results.
DMI and Blankskript partnership press release statement
By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professionals growth.
Course Overview
Effectively build, manage, and optimize social media strategies across major platforms. Learn to leverage platform-specific tools, strategies, and advertising best practices to engage audiences and drive measurable results. From creating communities on Instagram and LinkedIn to mastering video content on YouTube and TikTok, this course ensures you maximize each platform’s potential.
- 4 Interactive Modules.
- 8 Hours self-paced learning content.
- Access to world’s largest library of digital marketing resources.
- Associate Level Certification.
- DMI Professional Membership worth RM747
- Practical Toolkits and Templates.
Key skills and competencies you will gain
- Building and Managing Communities
- Promoting Content on Platforms
- AI to Enhance Social Media Campaigns
- AI for Content Creation, and Strategy Optimization
- Managing Instagram, WhatsApp, and Facebook Accounts
- LinkedIn Advertising and Social Selling
- Campaign Optimization for X and Pinterest
- AI for Social Video Analytics
- Creating and Managing YouTube and TikTok Channels
- Social Video Content Creation and Analytics
- Ethical Use of AI
Who’s It For?
Social Media Managers and Content Creators: Professionals focused on building and managing communities, creating impactful content, and leveraging platform-specific features to enhance engagement.
Marketing Professionals and Strategists: Individuals aiming to optimize platform-specific strategies, audience engagement, and brand positioning through social media and video marketing.
Business Owners and Entrepreneurs: Leaders looking to expand their online presence and grow their business with effective, multi-platform social media strategies.
Freelancers and Digital Consultants: Experts offering tailored social media solutions and seeking to strengthen their platform-specific knowledge and advertising capabilities.
Students and Career Switchers: Aspiring marketers or professionals transitioning to social media roles, eager to learn platform-specific strategies and build comprehensive, multi-platform skills.
Learning Outcomes in a Nutshell
- Learn strategies to grow and sustain engaged online communities using social apps and AI tools.
- Develop and execute tailored strategies for platforms like Instagram, LinkedIn, YouTube, TikTok, Pinterest, and WhatsApp.
- Apply AI to optimize content creation, audience engagement, and campaign effectiveness while addressing ethical considerations.
- Master advertising best practices across Meta platforms, X, and Pinterest to drive ROI and audience growth.
- Build a strong presence on YouTube and TikTok with professional video strategies and analytics for measurable results.
- Promote content effectively across platforms, leveraging unique features like WhatsApp for social commerce and Threads for engagement.
- Use performance data and audience analysis to refine campaigns and align strategies with platform dynamics.
What you’ll learn
4 modules – Approx 8 hours Learning content
Growing an Audience with Social, AI and Apps
Learn how to grow and manage thriving online communities. Explore the role of AI in optimizing content creation and social media strategies while addressing ethical considerations. Gain actionable insights on how to leverage popular social apps to diversify approaches, reach broader audiences, boost relevancy and engagement.
Knowledge Gain:
- The Value of Building a Social Media Community
- Engaging with an Audience Using Social Media
- Examples of AI in Social Media
- Best Practices for Using AI in Social Media
- Social Apps for Business
- Basic Features of Social Apps
Social Media Marketing with Meta
Master Meta’s platforms—Facebook, Instagram, WhatsApp, and Threads—to craft winning social media strategies. Learn to manage accounts efficiently, create engaging content, and set up targeted ad campaigns to maximize ROI. Dive into Threads, Meta’s latest platform, and discover how to enhance engagement and improve campaign success.
Knowledge Gain:
- Common Misconceptions about Facebook, Instagram, and WhatsApp
- The Value of Mass-Appeal Channels
- Optimizing Facebook Pages
- Meta Business Suite
- Targeting Options with Facebook and Instagram
- Creating Instant Experience Ads
- Customer Service on WhatsApp
- WhatsApp for Social Commerce
LinkedIn, X and Pinterest
Harness AI to revolutionize digital marketing strategies. Optimize content marketing, social media, SEO, and paid search campaigns with AI-driven insights and tools. Enhance user experiences, improve customer interactions, and streamline digital strategies for maximum efficiency and impact.
Knowledge Gain:
- LinkedIn and the Customer Journey
- Social Selling on LinkedIn
- Advertising Strategy with LinkedIn
- LinkedIn Targeting
- Managing an X CommunityX Analytics and Reporting
- Pinterest Platform Features
- Advertising on Pinterest
Tiktok and YouTube
Learn to establish a strong video presence on TikTok and YouTube by mastering platform features and best practices. Create compelling social video content that drives engagement and builds a loyal audience. Explore additional platforms like Snapchat and Twitch to expand video strategies and enhance social campaigns.
Knowledge Gain:
- Social Video Types
- Social App Stories
- YouTube Platform Features
- YouTube Channel Management
- TikTok Best Practices
- CapCut for Content Creation
85%
of DMI graduates think DMI certification is valuable.
44%
got a new role in digital marketing or changed their career path.
Frequently Asked Questions
Self-Paced Online Learning
MYR 2,400
per pax (incl. of SST)
