Certified Digital Marketing Associate: Search Engine Optimization (SEO)
Learn how to rank your site on Google. This interactive short course teaches you the benefits of how your website content, mobile optimization and usability will improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time.
DMI and Blankskript partnership press release statement
By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professionals growth.
Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this interactive short course will teach you the benefits of how your website content, mobile optimization and usability will improve your overall website performance and more. Learn directly from top search experts, including SEO pro Neil Patel.
- 5 Interactive Modules.
- 11 Hours self-paced learning content.
- Practical Toolkits and Templates.
- Associate Level Certification.
- FREE DMI Membership included.
Key skills and competencies you will gain
- Search Rankings
- Website Performance
- Data Analysis and Forecasting
- Problem-Solving
- On-Page and Off-Page SEO
- Strategy and Evaluating
- Visualizing and Reporting Data
- Agile Thinking
This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.
What you’ll learn
5 modules – Approx 11 hours Learning content
SEO & Search Engine Fundamentals
An introduction to the fundamentals of SEO and gaining the coveted #1 position in search results. Total learning durations is 2 hours and 23 minutes.
Knowledge Gain:
- Fundamental Principles of SEO
- Search Ranking Factors
Expert Insights:
- What Is SEO & Why Is It Important
- How Do Search Engines Actually Work?
- Essentials SEO Reporting
Using AI for Research and Generating Content
Develop your knowledge of SEO by focusing on improving website performance and problem-solving. Total learning duration is 1 hour and 34 minutes.
Knowledge Gain:
- Imrpoving Technical SEO
- Implementing SEO in a Mobile Environment
- Problem-Solving Skills
- Enhancing Your Problem-Solving Skills
Expert Insights:
- Screaming Frog SEO Spider
- Optimizing Core Web Vitals
Optimizing On-Page and Content Performance
Let google – and your customers – quickly understand your website by focusing on-page optimization and content performance. Total learning duration 2 hours and 40 minutes.
Knowledge Gain:
- Improving On-page Optimization
- Keyword Research
Toolkits Included:
- On-Site SEO Audits Toolkit
- 5 Steps to Picking Profitable Keywords
- SEO keyword Research Toolkit
- Aligning Keywords and Exisiting Content
Case Study/Webinar:
- Booking.com : A 5-Star Markeitng Performance
Expert Insights:
- A Guide to SEO Writing
- Top Content Marketing & SEO Trends
- Prepare for the Future of Voice Search
Enhancing Off-Page and Local SEO
Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques. Total learning duration is 2 hours and 13 minutes.
Toolkits Included:
- Guest Blogging Toolkit
Expert Insights:
- The Complete Guide to On-Page and Off-Page SEO
- What Makes a High Quality Backlink
- Local SEO for Beginners
- How to Manage Online Customer Reviews
- 12 Tips To Improve SEO For eCommerce
Strategy and Evaluating Performance
Deepen your knowledge of SEO by focusing on strategic SEO practices and ways of evaluating the performance of SEO campaigns and content. Total learning duration is 2 hours and 35 minutes.
Knowledge Gain:
- Implementing Strategic SEo Practices
- Measuring and Reporting SEO Campaigns
- Evaluating the Performance of SEO Content
Toolkits Included:
- Targets and KPIs Toolkit
- Content and Channel Matrix Template
- Channel Performance Tracker
Case Study/Webinar:
- Lemonade Insurance: A Juicy Future
Expert Insights:
- 5 Ways to Maximize SEO and Social Media
- Combine your SEO and Affiliate Marketing Strategy
- Google Analytics Goals Guide
- The DMI Guide to GA4
85%
of DMI graduates think DMI certification is valuable
44%
got a new role in digital marketing or changed their career path.
Frequently Asked Questions
Self-Paced Online Learning
MYR 2,900
per pax (incl. of SST)
