Certified Digital Marketing Associate: Paid Search Marketing (PPC)
This short online PPC marketing course will help fast-track your paid search advertising expertise. You will quickly learn essential skills in paid search marketing, advertising, PPC campaign optimization and how to report, visualise and present results.
DMI and Blankskript partnership press release statement
By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professionals growth.
Course Overview
This PPC certification will enhance your career and provide easy learning through a combination of expert-led video modules, case studies and useful toolkits. On completion, you’ll understand the fundamentals of paid search marketing and know how to manage and improve your pay per click advertising campaigns using tools like Google Ads and GA4.
- 4 Interactive Modules.
- 10 Hours self-paced learning content.
- Practical Toolkits and Templates.
- Associate Level Certification.
- FREE DMI Membership included.
Key skills and competencies you will gain
- Paid Search Concepts
- Creating a Paid Search Campaign
- PPC Keywords
- Ads and Landing Pages
- Managing a Paid Search Campaign Budget
- Optimizing a Paid Search Campaign
- Paid Search Reporting
- Setting Events with Google Analytics 4
These short courses are DMI Tracks, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.
What you’ll learn
4 modules – Approx 10 hours Learning content
Paid Search Fundamentals
Develop your knowledge of PPC by contrasting paid search with organic search and explaining how paid search can be used to meet the needs of online consumers. Learn how to set up a Google Ads account and create paid search campaigns. The learning duration is 1 hour and 55 minutes.
Knowledge Gain:
- Basics of PPC campaigns
- Working with Google Ads
- Paid vs Organic Search
Toolkits Included:
- Google Ads Creator Template
- PPC Campaign Toolkits
- Paid Media Campaign Tracker
Case Study/Webinar:
- Airbnb: Welcoming the World
Expert Insights:
- What is PPC Marketing
Keywords, Ads and Landing Pages
Learn how to create optimized PPC campaigns by understanding the role of keywords, landing pages and ad copy. You will also find out how to enhance your creativity by generating new ideas and finding innovative solutions to problems. The learning duration is 1 hour and 37 minutes.
Knowledge Gain:
- Running a Paid Search Campaign
- Keyword Selection
- Creating Ads & Landing Pages
- Creativity & Innovation
Expert Insights:
- The 5 Steps of Keyword Research
- The Ultimate Free Keyword Research Tools
- Make Money Online with Google Ads
- 5 Best Practices for Great Landing Pages
Managing and Improving PPC Campaigns
Deepen your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics. You will also learn about automated and manual bidding, bid adjustments, remarketing lists, and using key tools such as Google Ads Experiments and Google Ads Editor as well as creating Google Shopping campaigns. The learning duration is 2 hours and 53 minutes.
Knowledge Gain:
- Managing a Paid Search Campaign Budget
- Optimizing a Paid Search Campaign
Toolkits Included:
- Paid Media Budget Forecasting Tool
- Paid Media Scenario Forecasting Tool
- PPC for eCommerce Tracker
Expert Insights:
- Improving Your Google Ads Quality Score Quickly
- The Beginner’s Guide to Programmatic Advertising
- 5 of the Best eCommerce Platforms
- A Guide to Google Shopping
Paid Search Reporting and Google Analytics 4
Learn how to use successful tactics and techniques to measure and report on the success of your paid search campaigns. You will also know how to use GA4 reports to gain valuable insights on campaign performance. The learning duration is 3 hours and 28 minutes.
Knowledge Gain:
- Paid Search Reporting
- The Best Analytics Tools for Digital Marketing
- Getting Started with GA4
Toolkits Included:
- Targets and KPIs Toolkit
Expert Insights:
- 2 Key Formulas for Understanding Your PPC Data
- Best Alternatives to Google Analytics
85%
of DMI graduates think DMI certification is valuable
44%
got a new role in digital marketing or changed their career path.
Frequently Asked Questions
Self-Paced Online Learning
MYR 2,100
per pax (incl. of SST)
