Certified Digital Marketing Associate: Digital Display Advertising
Learn how to set up a display campaign in this powerful interactive Digital Display course. You’ll discover the principles of graphic design, campaign strategy and budget management, and how to test and measure different creative to make the most of your display strategy.
DMI and Blankskript partnership press release statement
By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professionals growth.
Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with digital display and advertising campaigns.
- 4 Interactive Modules.
- 9.5 Hours self-paced learning content.
- Practical Toolkits and Templates.
- Associate Level Certification.
- FREE DMI Membership included.
Key skills and competencies you will gain
- Project Management
- Advertising Campaigns
- Graphic Design
- Script Writing
- Measuring Data
- Budget Management
This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.
What you’ll learn
4 modules – Approx 9.5 hours Learning content
Planning and Managing Display Advertising
Understand practical tools, tactics, and best practices to plan an effective outbound campaign to generate interest and capture search intent as well as the core concepts of project management, and how project management processes can be used to achieve project success
Knowledge Gain:
- Planning a Demand Generation Campaign
- Video Advertising
Toolkits Included:
- Buyer Persona Template
- Digital Marketing Campaign Brief
- Digital Media Plan Template
- Guide to Content Ideation
- One-year Gantt Calendar Template
- Content and Channel Matrix Template
Demand Generation & Video Advertising
Understand key demand generation channels including the Google Display Network, social display advertising, and advertising on the Meta network. The module then demonstrates how to use YouTube ads and other social video platforms – like TikTok and Twitch – in your campaigns
Knowledge Gain:
- Outbound Channels and Ad Formats for Demand Generation
- Video Advertising
Case Study/Webinar:
- Aviation American Gin: Using humor to lift spirits
Setting Up and Targeting a Display Advertising Campaign
Understand how to set up a demand generation campaign using Responsive Display Ads and drill down into the tactics, tools, and techniques for effective targeting, bidding, and remarketing to reach audiences in demand generation campaigns.
Knowledge Gain:
- Display and Video Advertising for Demand Generation
- Demand Generation Targeting and Bidding
Toolkits Included:
- Google Ads Creator Template
Expert Insights:
- A Juicy Future for Lemonade Insurance
Measuring Display Advertising and Presenting Results
Develop your knowledge by learning metrics, reports, and best practices to optimize demand generation campaigns, how you can use video analytics to measure the performance of your social video campaigns, good data visualization and the difference between reporting dashboards and data visualization tools. Alongside the presenter-led lessons, you’ll find a range of other assets – including articles, videos, and toolkits. These are designed to expand your learning, spark new ideas, and provide illuminating insights. The learning duration is 2 hours and 26 minutes.
Knowledge Gain:
- Measuring and Optimizing Demand Generation Campaigns
- Video Advertising and Analytics
- Data Visualization
- Improving Your Presentation Skills
Toolkits Included:
- Paid Media Performance Dashboard (With PMI)
- Channel Performance Tracker
- Targets and KPIs – Your Essential Toolkit
- Master your Presentations
- The Best Social Media Metrics to Focus on
85%
of DMI graduates think DMI certification is valuable
44%
got a new role in digital marketing or changed their career path.
Frequently Asked Questions
Self-Paced Online Learning
MYR 2,100
per pax (incl. of SST)
