Certified Digital Marketing Associate: Data and Web Analytics
Learn about Data Analytics, Reporting, Data Management, AI, Machine Learning and Security best practices and understand how to configure GA4 with this short online Data and Web Analytics course.
DMI and Blankskript partnership press release statement
By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professionals growth.
Course Overview
This course will help boost your career through a blend of expert-led video tutorials, case studies and useful toolkits. On completion, you will know the core principles and best practices in analytics and data management to make sound data driven decisions.
- 4 Interactive Modules.
- 10.5 Hours self-paced learning content.
- Practical Toolkits and Templates.
- Associate Level Certification.
- FREE DMI Membership included.
Key skills and competencies you will gain
- Understanding Data
- Data and AI
- Digital Marketing Analytics Fundamentals
- Creating and Configuring a Google Analytics Account
- Setting Events with Google Analytics 4
- Alternative Analytics Platforms
- Monitoring Campaigns and Supporting Channels using Google Analytics
- Turning Data Into Actions
- Reporting, Visualization and Presenting Data
- Improving Your Presentation Skills
- Using Excel for Data Visualization
What you’ll learn
4 modules – Approx 10.5 hours Learning content
Data, AI and Data Protection
Learn the different data types and best practices for data management along with understanding the benefits of using AI in digital marketing. You will also explore privacy, ethics, data storage, and data protection. Total learning duration is 2 hours 22 minutes.
Knowledge Gain:
- Understanding Data
- Good Data and Bad Data
- Data and AI
- Privacy, Ethics and Data Protection
Expert Insights:
- Best Example of AI in Digital Marketing
- The Definitive GDPR Checklist for Marketers
Google Analytics 4 (GA4) Fundamentals
Learn how to set up and configure a Google Analytics account for GA4, install a tracking code, and link Google Analytics to other tools. You will also know how to gather data, and use reports for insights on campaign performance. Total learning duration is 2 hours 32 minutes.
Knowledge Gain:
- Digital Marketing Analytics Fundamentals
- Creating and Configuring a Google Analytics Account
- Setting Event with Google Analytics 4
- Alternative Analytics Platforms
Expert Insights:
- The Best Alternatives to Google Analytics
Data Driven Decisions
Understand how to use the various reports to monitor campaigns and know their purpose, characteristics, and benefits. You will also explore data-driven decision-making and know how it can be used to make valuable marketing actions to generate higher ROI. Total learning duration is 2 hours 48 minutes.
Knowledge Gain:
- Monitoring Campaigns and Supporting Channels using Google Analytics
- Using Google Optimize to Improve Performance
Toolkits Included:
- Paid Media Budget Forecasting Tool
Expert Insights:
- GA4 Report Explorations, Funnels and Comparisons with Cathal Melinn
- CRO Tactics
Visualizing and Presenting Data
Know how to present key findings and insights from your data and see how creative visualisation and presentation can help people understand what the data is telling you. You will also learn how to use Excel formulas, charts, Pivot Tables, and Calculated Fields to present and visualise data. Total learning duration is 2 hours 29 minutes.
Knowledge Gain:
- Reporting, Visualization and Presenting Data
- Improving Your Presentation Skills
- Using Excel for Data Visualization
- Excel Fundamentals
Toolkits Included:
- The Best Analytics Tools for Digital Marketing
- Data Visualization Tools & Tips
- Getting Hands-On with Analytics
- Excel walkthroughs with Cathal Melinn
85%
of DMI graduates think DMI certification is valuable.
44%
got a new role in digital marketing or changed their career path.
Frequently Asked Questions
Self-Paced Online Learning
MYR 2,100
per pax (incl. of SST)
