Certified Digital Marketing Associate: Customer Experience
This popular Customer Experience course teaches you the increasing importance of Customer Experience Management. Quickly grasp how to track and analyze the changing nature of your digital customers, create feedback loops and fully embed the customer experience within your business.
DMI and Blankskript partnership press release statement
By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professionals growth.
Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in of Customer Experience
- 4 Interactive Modules.
- 8 Hours self-paced learning content.
- Practical Toolkits and Templates.
- Associate Level Certification.
- FREE DMI Membership included.
Key skills and competencies you will gain
- Customer Experience
- Customer Personas
- CX Basics
- Agile Thinking
- Designing for CX
- Strategic Thinking
- Metrices and Performance
What you’ll learn
4 modules – Approx 8 hours Learning content
Customer Experience: Agility and the Changing Nature of Customers
The changing nature of customers today means you need to adapt an agile approach for your digital strategy. The learning duration is 2 hours and 10 minutes.
Knowledge Gain:
- The Changed Buying Process
- The Basics of CX
- Introduction to CX in the Digital Environtment
- Agile Thinking
Toolkits Included:
- Audience Research and Listening Tools
- 7 Tips on Getting to Know Your Customers Better
Designing CX: Placing the Customer at the Center
Develop your CX knowledge by focusing designing an excellent customer experience – placing the customer at the heart of your activity. The learning durations is 1 hour and 39 minutes.
Knowledge Gain:
- Accessing CX
- Designing CX
- Adaptability in the Workplace
Toolkits Included:
- Buyer Persona Template
Case Study/Webinar:
- Glossier: A Throughly Modern Beauty Brand
Optimizing CX: Authenticity and Involving Customers
Improving the customer experience by gathering feedback from your customers and forming in the genuine response to their needs. The learning duration is 2 hours and 36 minutes.
Knowledge Gain:
- Becoming a Strategic Thinker
- Changing the Customer Experience
- Social Customer Service Strategy
- The Art of Persuasion
Case Stuyd/Webinar:
- The Fyre Festival & Authenticity in Marketing
- REI : An Outstanding Social Media Success
Measuring CX: Data, Metrics and Visualization
Measure your performance. Track your results. Understand the metrics you can use, and at how to report and present your findings. The learning duration is 1 hour and 44 minutes.
Knowledge Gain:
- Social Customer to Get Customer Reviews
- How to deal with fake online reviews
Case Study/Webinar:
- McDonald’s: Through the Golden Arches to Global Dominance
85%
of DMI graduates think DMI certification is valuable
44%
got a new role in digital marketing or changed their career path.
Frequently Asked Questions
Self-Paced Online Learning
MYR 2,100
per pax (incl. of SST)
