Certified Digital Marketing Associate: Content Matketing
Master content marketing with an AI-powered edge. The DMI Track: Content Marketing course delivers an end-to-end framework—from research, strategy and ideation to content creation, distribution, and performance optimization. Developed by top industry experts, this course blends strategy, practical tools, and cutting-edge AI tools and applications at every stage of the content marketing process.
DMI and Blankskript partnership press release statement
By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professionals growth.
Course Overview
Master AI-driven content marketing from strategy to execution. Learn how to develop an holistic content marketing strategy and plan, craft high-quality text, video, and visual content using tools like ChatGPT and CapCut, and build SEO-rich content structures with Google’s E-E-A-T principles. From creating strategic briefs to scheduling and measuring campaigns, you’ll gain the hands-on skills to drive measurable impact across every stage of the content lifecycle.
- 4 Interactive Modules.
- 6.5 Hours self-paced learning content.
- Access to world’s largest library of digital marketing resources.
- Associate Level Certification.
- DMI Professional Membership worth RM747
- Practical Toolkits and Templates.
Key skills and competencies you will gain
- Content Research with AI Tools
- Creating and Curating Content with AI
- Google’s E-E-A-T and SEO Best Practices
- AI Tools for Text, Image, and Video Content
- Crafting Brand Stories and Buyer Personas
- Building Pillar Pages and Topic Clusters
- Optimizing Campaigns
- Strategic Briefs and Creative Direction
- Content Scheduling and Distribution with AI
- Measuring Campaign Impact
Who’s It For?
- Content Marketers & Strategists: For professionals planning or optimizing content strategies who want to apply AI-powered research and execution to drive impact.
- Copywriters & Digital Creators: Ideal for those crafting digital content—learn how to elevate quality using AI tools, SEO best practices, and Google’s E-E-A-T standards.
- Social Media Executives & Content Analysts: For those managing content planning or performance on social platforms—master AI-enhanced scheduling, research, and insights.
- Small Business Owners & Entrepreneurs: Perfect for business owners building in-house content capabilities to grow visibility and engagement without relying on agencies.
- Marketing Managers & Team Leads: Designed for those leading digital efforts, looking to boost campaign effectiveness and content ROI through smarter strategy and automation.
Learning Outcomes in a Nutshell
- Align content with business goals by defining purpose, mapping the buyer journey, and crafting resonant brand stories.
- Use tools like ChatGPT and CapCut to spark ideas, streamline creation, and automate workflows for greater efficiency.
- Apply SEO and E-E-A-T principles to create high-quality content that boosts visibility, builds trust, and drives results.
- Develop content calendars, repurpose assets across formats, and implement content strategies that scale efficiently using smart curation and AI tools.
- Leverage AI for research—use social listening and competitor analysis to spot gaps and shape better strategy.
- Create impactful campaigns with clear briefs, defined KPIs, and strong collaboration across teams, agencies, and influencers, to amplify results.
What you’ll learn
4 modules – Approx 6.5 hours Learning content
Strategic Research and Content Planning with AI
Build a strong foundation in content marketing by learning how to use AI to uncover content opportunities and audience insights. Explore core concepts like content intent, evergreen vs. topical content, and the research methods that power effective strategies. Learn to craft creative briefs, shape brand stories, and plan impactful social media content that aligns with business goals.
Knowledge Gain:
- Content Marketing
- Content Intent
- Topical and Evergreen Content
- Content Marketing Strategy
- Social Listening
- Competitor Content Analysis
- Getting Ideas for Content Topics
- Brand Personality and Storytelling
- Content Marketing for Social
- Organic and Paid Content Promotion
- Aligning Content to Priority Audiences
- Content Amplification
Creating and Curating High-Impact Content
Learn how to plan, create, and curate content that connects. Build content marketing strategies tailored to audience needs, and apply best practices for compelling, personalized storytelling. Use AI tools like ChatGPT to streamline creation, and boost content performance with SEO techniques, content pillars, topic clusters, and Google’s E-E-A-T framework. Discover tools and tactics to enhance content quality and drive engagement at scale.
Knowledge Gain:
- Content Goals
- Buyer Personas
- Creating and Curating Content
- Content Types
- Content Repurposing
- Content Writing and Copywriting
- E-A-T and Quality Content
- Keywords, User Intent, and Interaction SignalsPillar Pages and Topic Clusters
- Writer’s Block, AI, and Writing Tools
- Content Types and the Content Creation Process
- Outsourcing Content
- Developing an Editorial Strategy and Using a Content Calendar
Enhancing Content with AI – From Ideation to Execution
Discover how AI can elevate every stage of the content creation process. Learn to use tools like ChatGPT and CapCut to generate ideas, craft engaging copy and visuals, and streamline publishing through smart scheduling. Explore how AI enhances quality, consistency, and creative output across text, image, and video content—helping you work faster and smarter.
Knowledge Gain:
- AI for Content Development
- CapCut for Content Creation
- Content Ideation
- Content Creation Tools and Models
- Getting Started with ChatGPT
- Image, Video, and Audio AI Tools
- Content Scheduling
Driving Results with AI-Powered Content Campaigns
Turn strategy into impact by learning how to execute and optimize content campaigns. Use AI to conduct competitor and customer research, shape sharper audience insights, and build data-driven briefs. Develop creative strategies that engage, collaborate effectively with influencers and agencies, and deliver measurable results aligned with your campaign goals.
Knowledge Gain:
- Competitor Research
- Customer Research
- Creating Customer Personas
- Developing a Marketing Brief
- Creative Strategy
- Content Strategy
- Channel Specifications for a Launch Plan
85%
of DMI graduates think DMI certification is valuable.
44%
got a new role in digital marketing or changed their career path.
Frequently Asked Questions
Self-Paced Online Learning
MYR 2,400
per pax (incl. of SST)
