Certified Digital Marketing Associate: AI for Business and Marketing
This course is designed to demystify AI to address the key barrier of AI adoption — lack of fluency and shared knowledge, especially among senior management teams, marketing professionals starting with AI and non-marketers. Unlike courses that are either overly generic or narrowly focused, It provides a holistic and accessible approach to AI, equipping learners with practical skills, simple yet comprehensive fundamentals to confidently understand and apply AI.
DMI and Blankskript partnership press release statement
By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professionals growth.
Course Overview
This course is designed for professionals who want to harness the power of AI across both marketing and broader business. Learn how to integrate AI into processes, enhance decision-making, and drive innovation and growth across your organization.
- 4 Interactive Modules.
- 5 Hours self-paced learning content.
- Access to world’s largest library of digital marketing resources.
- Associate Level Certification.
- DMI Professional Membership worth RM747
- Practical Toolkits and Templates.
Key skills and competencies you will gain
- AI and Machine Learning Fundamentals
- AI for Strategic Decision-Making
- Using AI for Data Collection and Analysis
- Practical AI Applications across Business Functions (Sales, Operations, HR and more)
- Streamlining Marketing Automation with AI
- AI-Powered Data Visualization
- ChatGPT & Generative AI Applications
- Prompt Engineering for AI Tools
- AI In Content Marketing and SEO
- Optimizing Marketing Channels with AI
- Enhancing CX and UX with AI
- Ethical AI Use in Business
Who’s It For?
- Senior Management and C-Suite Leaders: Address the lack of AI fluency among senior leaders by demystifying AI and bridging knowledge gaps. Learn to integrate AI into decisions, streamline processes, and drive innovation.
- Traditional Marketers Embracing Digital Transformation: Master AI fundamentals and tools to transform your marketing expertise.
- Business Owners: Gain a holistic view of how AI drives growth, enhances data analysis, and supports strategic decision-making with actionable insights.
- Non-Marketers Leveraging AI: Discover how AI streamlines processes, boosts efficiency and enhances decision-making across sales, operations, and marketing.
Learning Outcomes in a Nutshell
- Understand AI technologies like machine learning, generative AI, and NLP to optimize decision-making and streamline business processes.
- Learn to use Big Data and AI tools for improved data collection, analysis, and strategic decision-making.
- Apply AI to enhance marketing, sales, HR, and operational workflows, driving efficiency and innovation.
- Use AI to optimize content marketing, paid search, SEO, and CX across digital channels.
- Develop critical thinking, prompt engineering, and data visualization skills to stay ahead in a competitive market.
- Explore tools like ChatGPT and other LLMs to boost productivity, improve communication, and streamline workflows.
- Leverage cutting-edge AI tools for content creation, social media management, and strategic automation.
- Ensure accountability, privacy, and transparency in AI applications while mastering risk management in an AI-driven world.
What you’ll learn
4 modules – Approx 5 hours Learning content
AI and Data
Explore the fundamentals of AI, including machine learning, generative AI, and NLP, and their transformative applications in business. Learn to integrate AI-driven data analytics to optimize decision-making and drive organizational growth with actionable insights.
Knowledge Gain:
- What Is AI in Business?
- AI and Machine Learning for Business
- Generative AI and Business
- Using Natural Language Processing in Business
- Using Preditive Analytics for Business
- Data Basics
- AI and Data
- Using AI with Data for Decision-Making
Building Effective Teams
Learn AI ethics, addressing biases, transparency, and privacy to ensure responsible use. Develop essential AI skills like prompt crafting, data visualization, and critical thinking to enhance research and organizational performance. Stay ahead by embracing AI innovation strategies.
Knowledge Gain:
- AI Ethics and Transparency fir Business
- Accountability and Risk Management in AI World
- Ensuring Privacy with AI
- Best Practices for AI Implementation in Organizations
- AI-Driven Research
- Prompt Engineering
- Using Critical Thinking for AI
- Visualization and Presentation Skills with AI
- Staying on Top of AI Developments
Using AI across Digital Channels
Harness AI to revolutionize digital marketing strategies. Optimize content marketing, social media, SEO, and paid search campaigns with AI-driven insights and tools. Enhance user experiences, improve customer interactions, and streamline digital strategies for maximum efficiency and impact.
Knowledge Gain:
- AI Driven Campaign Optimization
- AI and Paid Search
- AI in Content Marketing
- Monitoring Social Media and AI
- AI and UX
- Using AI to Improve Customer Experience
- Using AI to Enhance Digital Strategy
Essential AI Tools and Models for Digital Professionals
Discover how AI tools enhance content creation across text, images, video, and audio while streamlining workflows and driving engagement. Explore advanced language models like ChatGPT, Google Gemini, and Microsoft Copilot to optimize digital strategies, improve collaboration, automate tasks, and elevate UX and CX for greater efficiency and impact.
Knowledge Gain:
- AI for Content Development
- Text-Based AI Tools
- Image, Video, and Audio AI Tools
- CapCut for Content Creation
- Social Media AI Tools
- AI Tools for Digital Strategy, UX and CX
- ChatGPT for Business
- Using ChatGPT for Business Performance
- LLMs: Clause, Gemini, Copilot and Meta
- LLaMa
85%
of DMI graduates think DMI certification is valuable.
44%
got a new role in digital marketing or changed their career path.
Frequently Asked Questions
Self-Paced Online Learning
MYR 2,100
per pax (incl. of SST)
