Fully Funded DMI PRO through Collaboration with CENTEXS

Certified Digital Marketing Professional (DMI PRO)

This course offers a comprehensive introduction to the paramount and transformative facets of digital marketing, presented by esteemed professionals within the industry. Our objective is to cultivate individuals to be equipped with the requisites and skill sets essential to the digital marketing sector. Providing a well-rounded overview of all central digital marketing disciplines, this course prepares students to assume more specialized positions within the broader marketing field. Our certification process employs a hybrid learning approach, incorporating both online and face-to-face instruction, led by trainers who have earned their certification in Digital Marketing through the Digital Marketing Institute (DMI).

Why Choose Us?

We offer an international-level certification that is fully funded through our collaboration with CENTEXS Digital Academy

Course Duration: 1.5 months

Fully Funded (i.e. Scholarship) Requirements:
• For Sarawakians only
• Min. req.: A Bachelor’s Degree in any field
• Able to commit to Week 1 – 6: F2F lecture @ CENTEXS Kuching & project works
• Able to commit to Week 7 – 8: Revision & professional exam week (no classes)

What’s Included?

A fully sponsored course*

Subsistence allowance

Dormitory provided

Meals

Insurance coverage

*Terms & conditions apply

Why DMI?

The World’s Most Recognized Digital Marketing Course

Industry-validated: DMI’s courses are validated by the Global Industry Advisory Council (GIAC) which consists of global industry experts

Globally transferable: DMI’s qualifications are recognized across industries and countries, which can help graduates with career mobility

Proven global standard of 300,000+ members

Career defining certification where 44% got promoted & 74% got a salary increase

Key Learning Outcomes

At the end of this programme, the trainees will be able to:

• Understand the importance of digital marketing strategies and learn the art of Al in digital marketing, social media, content marketing and email marketing

• Learn how to integrate digital channels and see how SEO, PPC, and display advertising can be used to drive rankings and traffic

• Explore google analytics data to gain insights and learn professional skills to perform better in your job

Global Industry Advisory Council (GIAC)

Under the guidance of their Global Industry Advisory Council (GIAC) from companies such as Google, Meta, Microsoft, LinkedIn, and IBM, DMI has trained more professionals to a single education standard than any other certification body

Learn more about the GIAC

What You Will Learn

Module 1: AI-Powered Digital Marketing

Module Info & Overview:

Harness the potential of digital marketing in the AI era. Master core concepts, navigate digital channels, and discover how AI-powered tools, machine learning, and large language models are revolutionizing business. Learn to craft 360-degree campaigns that deeply connect with your audience.

Module Outline:

✓ What is Digital Marketing?
✓ Inbound and Outbound Marketing
✓ Digital Marketing Channels
✓ What is AI in Digital Marketing?
✓ Staying Relevant in Digital Marketing
✓ Audience Listening Tools
✓ Competitive Research
✓ Industry and Customer Research with AI
✓ The Marketing Funnel and the Buyer’s Journey
✓ The Evolution of the Buyer’s Journey
✓ Integrating Offline and Digital Marketing

Module 2: Content Marketing

Module Info & Overview:

Learn to craft impactful content marketing strategies with a persona-focused, data-driven approach. Master content creation, curation, and amplification while leveraging AI-powered tools & insights to connect with audiences, optimize the Buyer’s Journey, and measure success effectively.

Module Outline:

✓ What is Content Marketing?
✓ Topical and Evergreen Content
✓ Content Intent
✓ Buyer Personas
✓ Getting Ideas for Content Topics
✓ Creative Brief
✓ Content Creation and Content Curation
✓ Getting Started with ChatGPT
✓ Content Scheduling
✓ Analyzing Content Performance

Module 3: Social Media Marketing

Module Info & Overview:

Establish a strong social media presence and leverage the capabilities of key platforms to grow and engage audiences. Discover impactful strategies for community building, execute powerful paid campaigns, and unlock AI-driven tools to elevate social commerce and enhance your brand’s reach.

Module Outline:

✓ Influencing the Consumer Journey Using Social
✓ How Do Social Media Algorithms Work?
✓ Key Social Media Platforms: Facebook, WhatsApp, and Instagram
✓ Key Social Media Platforms: Twitter (X) and LinkedIn
✓ Key Social Video Platforms: YouTube and TikTok
✓ Setting Up a Social Media Experience for a Business
✓ Sustaining a Social Community
✓ Engaging an Audience Using Social Media
✓ Five Key Steps for Creating a Social Campaign
✓ Best Practices for Using AI in Social Media

Module 4: Search Engine Optimization (SEO)

Module Info & Overview:

Build comprehensive knowledge in SEO, from how search engines and SERPs function to implementing strategic keyword research. Utilize technical, on-page, and off-page optimization to boost organic rankings. Leverage free, paid, and AI-powered tools to measure and refine your SEO strategy for sustained online success.

Module Outline:

✓ How Do Search Engines Rank Pages?
✓ Search Engine Results Page (SERP)
✓ How to Conduct SEO Keyword Research
✓ Technical Optimization
✓ Page Experience Ranking Signal
✓ Google Search Console
✓ On-Page and Off-Page Optimization
✓ Free SEO Tools
✓ AI Tools for SEO
✓ ChatGPT for SEO

Module 5: Paid Search (PPC) and Display Advertising

Module Info & Overview:

Discover the potential of PPC and display advertising to capture active consumers and elevate brand awareness. Learn strategic budgeting, bidding, and ad creation using platforms like Google Ads. Utilize AI-powered tools and advanced targeting to optimize campaigns, reduce costs, and maximize ROI while integrating display and video advertising into a cohesive marketing strategy.

Module Outline:

✓ PPC Keyword Research
✓ Budgets and Bidding in Google Ads
✓ Creating a PPC Campaign
✓ Display and Video Advertising
✓ GDN, AI, and Performance Max
✓ Display and Video Ad Formats
✓ Targeting for Demand Generation
✓ Remarketing for Display and Video Campaigns
✓ Paid Search Metrics and Reports
✓ Search, Display, and Video Campaign Optimization
✓ Using AI with Google Ads
✓ AI and Performance Max

Module 6: Email Marketing & Automation

Module Info & Overview:

Unlock the potential of email marketing with AI and automation to streamline campaigns and maximize impact. Design personalized, results-driven emails, navigate data protection laws, and optimize open and click-through rates. Leverage CRM tools and metrics to boost engagement, generate leads, and foster brand loyalty while ensuring deliverability and audience reach.

Module Outline:

✓ Email and Omnichannel Marketing
✓ Email Marketing Legislation and Regulations
✓ CRMs
✓ Marketing Automation
✓ Email Marketing Workflows and Benefits
✓ Email Subject Lines and Copy
✓ Email Design and Images
✓ Email Campaign Delivery Challenges
✓ A/B Testing for Email Optimization
✓ Optimizing Email Campaign Performance

Module 7: Professional Soft Skills for Digital Marketers

Module Info & Overview:

Enhance your professional toolkit with essential skills for success in today’s dynamic workplace. Apply project management techniques, embrace agile thinking for innovation, and sharpen creativity and problem-solving. Develop strategic thinking, time management, and persuasive communication to drive personal and business success.

Module Outline:

✓ Seven-Step Framework for Managing Projects
✓ Using the “Test and Learn” Approach
✓ Applying the Agile Concept of the “MVP”
✓ Generating New Ideas
✓ Removing Barriers to Creativity
✓ Skills for Effective Problem Solving
✓ Benefits of Strategic Thinking
✓ Saving and Creating Time
✓ Strategies for Effective Communication
✓ Persuading an Audience

Module 8: Web Optimization, eCommerce, and Social Commerce

Module Info & Overview:

Build an impactful online presence that captivates and converts. Design user-centered, frictionless websites aligned with business goals and the Buyer’s Journey. Master eCommerce and social commerce tactics to drive sales, enhance customer satisfaction, and optimize performance with data-driven tools and A/B testing.

Module Outline:

✓ Build Your Online Presence
✓ How to Design a Website
✓ Website Optimization and the Buyer’s Journey
✓ User-Centered Design and Website Optimisation
✓ Main Pages of a Website
✓ Design Principles
✓ UX and UI
✓ eCommerce Solutions
✓ eCommerce Marketplaces
✓ Website Metrics
✓ A/B Testing for Website Optimization
✓ Social Commerce Channels
✓ Analyzing and Reporting Using Social Media Tools

Module 9: Analytics with Google Analytics 4 (GA4)

Module Info & Overview:

Harness the capabilities of GA4 to transform data into actionable insights. Learn to set up, configure, and optimize GA4 while adhering to privacy best practices. Leverage AI-driven features to monitor campaigns, analyze customer journeys, and make data-driven decisions that maximize business performance.

Module Outline:

✓ Google Analytics 4 (GA4) Fundamentals
✓ Analytics, Data Privacy, and Protection
✓ GA4 Account Set-Up
✓ Linking GA4 to Other Tools
✓ Types of GA4 Events
✓ Advanced Custom Events in GA4
✓ Key GA4 Reports
✓ UTM Tracking with URL Builder
✓ Real-Time Data in GA4
✓ Audiences in GA4
✓ AI for Data-Driven Decision-Making for Marketing
✓ AI in Customer Journey Mapping

Module 10: Digital Marketing Strategy

Module Info & Overview:

Develop a comprehensive digital marketing strategy that integrates AI to enhance planning, execution, and ROI. Set clear objectives, define KPIs, and allocate budgets effectively. Conduct research-driven channel selection and craft creative strategies to engage audiences. Confidently execute campaigns with actionable plans and a balanced media mix for maximum impact.

Module Outline:

✓ Marketing Today
✓ Strategy and Return on Investment (ROI)
✓ Thinking Critically About Research
✓ Digital Audit
✓ Strategy and Forecasting
✓ Developing a Marketing Brief
✓ Creative Brief
✓ Working with an Agency
✓ Using a Media Plan
✓ Delivering a Campaign Action Plan

Frequently Asked Questions

What is a Digital Marketing Professional Certificate and why should I consider it?

A Digital Marketing Professional Certificate is a credential that demonstrates your proficiency in various aspects of digital marketing, such as SEO, content marketing, email marketing, social media marketing, and online advertising. This certificate is beneficial for fresh graduates and unemployed individuals as it can help enhance their resumes, increase their employability, and provide them with the skills required to thrive in the digital world.

What prerequisites do I need to enroll for this certificate?

1. Sarawakian
2. A Bachelor’s degree in any related field
3. Able to commit to the Week 1 – Week 6 lectures & projects; and Week 7 – Week 8 revision and professional exam

How long does it take to earn a Digital Marketing Professional Certificate?

The duration to complete this Digital Marketing Professional Certification is within 2 months.

What career opportunities can I explore after earning a Digital Marketing Professional Certificate?

A Digital Marketing Professional Certificate can open up numerous career opportunities. You could work in roles such as Digital Marketing Specialist, SEO Specialist, Social Media Manager, Content Marketing Manager, or Digital Marketing Analyst. This certificate also gives you the flexibility to work in a wide range of industries or even freelance, as digital marketing skills are universally beneficial.

Where will my qualification be recognized?

The Digital Marketing Institute (DMI) is the global certification body for Digital Marketing education. Exclusively designed by practicing Digital Marketing industry experts, this certification carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Upon successful completion of this professional certification, you will become a Certified Digital Marketing Professional.

Who should take this Digital Marketing Course?

A background in a related discipline is not required; the aim of this Certified Digital Marketing Professional course is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. However, for this certification to be fully-funded (i.e. under a scholarship), the following prerequisites must be fulfilled:

1. Sarawakian
2. A Bachelor’s degree in any related field
3. Able to commit to the Week 1 – Week 6 lectures & projects; and Week 7 – Week 8 revision and professional exam

How is the digital marketing certificate assessed?

The digital marketing diploma is assessed with a two-hour proctored exam consisting of 120 test items (including multiple choice, matching, and drag-and-drop question formats). Candidates need to achieve a minimum of 60% to pass the exam.

What competencies will I gain?

By earning this certification, you will:

✓ Understand the importance of digital marketing strategies and learn the art of Al in digital marketing, social media, content marketing and email marketing

✓ Learn how to integrate digital channels and see how SEO, PPC, and display advertising can be used to drive rankings and traffic

✓ Explore google analytics data to gain insights and learn professional skills to perform better in your job

What support will I get for my learning journey?

Students will have access to the myDMI portal which contains self-paced online learning videos, articles, templates, and toolkits to help them increase their comprehension and learning applications

Is this digital marketing course technical?

No, in the sense that it is not a programming course, and you will not have to learn any coding. The Certified Digital Marketing Professional course focuses on the commercial aspect of digital marketing. It is a practical course designed to help you learn and apply the concepts, tools, templates, and strategies in your current career or business

How to know if I’m accepted for this scholarship?

After you have completed the official registration with CENTEXS, you will be directly notified by CENTEXS on your successful enrolment into the program. Whatsapp our Admin Team for more information.

Future-proof your career and business today with a globally recognized Digital Marketing Certification. Whatsapp our Admin Team for more information.

whatsapp Admin