Certified Digital Marketing Associate: Advanced Digital Strategy
Drive measurable business outcomes by mastering advanced digital strategies, including AI-driven decision-making, data-driven planning, and marketing budget optimization. With a focus on practical application, learners gain the skills to immediately implement insights in branding, channel planning, customer success, and digital marketing strategy —enhancing ROI and fostering business growth. Become an AI-powered marketer with new AI Skills.
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By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professionals growth.
Course Overview
This course combines advanced digital marketing techniques with AI-powered decision-making, data analysis, and strategic planning in omni-channel marketing to enhance ROI and achieve organizational growth. Through real-world applications, master essential skills in branding, data-driven marketing, while staying ahead of industry trends with the latest updates in GA4, AI, and social media strategies.
- 4 Interactive Modules.
- 8 Hours self-paced learning content.
- Access to world’s largest library of digital marketing resources.
- Associate Level Certification.
- DMI Professional Membership worth RM747
- Practical Toolkits and Templates.
Key skills and competencies you will gain
- Omnichannel Marketing
- Project Management for Digital Transformation Initiatives
- Social Media Customer Service
- Data Visualization and Reporting
Learning Outcomes in a Nutshell
- Understand effective communication and branding. Build strategies that strengthen brand equity and align with organizational goals.
- Leverage AI tools to analyze and visualize data for actionable insights. Use analytics to create impactful strategies that deliver measurable ROI.
- Master Google Analytics 4 fundamentals and advanced event tracking. Develop comprehensive reports and KPIs to track progress against objectives.
- Allocate resources effectively to maximize marketing impact. Select the right channels to connect with target audiences and enhance campaign performance.
- Apply project management techniques to implement digital transformation initiatives. Develop social media strategies to boost customer satisfaction and engagement.
- Explore frameworks to drive business growth through marketing innovation. Use digital strategies to expand into new markets and scale effectively.
What you’ll learn
4 modules – Approx 8 hours Learning content
Communications and Branding
Explore the core principles of digital and traditional communication strategies to build impactful brands. Learn to optimize marketing communication, create effective campaigns, and collaborate with media stakeholders to enhance brand equity and customer engagement.
Knowledge Gain:
- Optimizing Marketing Communication
- Digital Communication and the Buyer’s Journey
- Brand Architecture and Naming
- Building a Brand Portfolio
- Communication Objectives and Creative Brief
- Campaign Planning and PR
Using Data to Make Decisions
Master data analytics and visualization techniques to make informed decisions. Dive deep into Google Analytics 4 (GA4), leverage AI-powered tools for advanced data-driven insights, and learn to translate metrics into actionable strategies that drive ROI.
Knowledge Gain:
- Google Analytics 4 (GA4) Fundamentals
- Introducing GA4 Events
- AI for Data-Driven Decision-Making in Marketing
- Advanced AI Applications in Marketing
- Data Visualization
- Forecasting Spend
- Data-Driven CROKPIs and Targets
Budgeting, AI and Refining a Digital Strategy
Develop essential skills to plan and allocate marketing budgets effectively. Harness AI to refine digital strategies, select the best channels to reach your audience, and ensure resources are optimized to deliver measurable business impact.
Knowledge Gain:
- Budgeting Overview
- Costs of Customer Acquisition
- Digital Strategic Frameworks
- Tactics and Target Channels
- AI for Strategic Planning
- AI for Omnichannel Strategy
Driving Growth with Digital Transformation and Customer Success
Learn to implement digital transformation projects and develop innovative customer service strategies. Discover how to use digital tools to drive growth, enhance customer success, and expand into new markets through strategic planning and execution.
Knowledge Gain:
- Strategy and Digital Transformation
- Seven-Step Framework for Managing Projects
- Social Customer Service Strategy
- Customer Service Implementation Plan
- Digital Strategies and Growth
- Marketing Strategy and International Expansion
85%
of DMI graduates think DMI certification is valuable.
44%
got a new role in digital marketing or changed their career path.
Frequently Asked Questions
Self-Paced Online Learning
MYR 2,400
per pax (incl. of SST)
