Certified Digital Marketing Associate: Digital Strategy
Fast track your knowledge of digital strategy fundamentals with this expert-led interactive short course. By understanding how to put digital at the heart of your business, you will learn how to align your marketing strategy with your customer personas, your brand story, your team, and the customer buying process.
DMI and Blankskript partnership press release statement
By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professionals growth.
Course Overview
This Digital Strategy course will help advance your career and provide easy learning through a combination of expert-led video tutorials, case studies and useful toolkits. On completion, you will understand how to plan, build, execute and optimise a digital marketing strategy that focuses on the customer and your brand.
- 4 Interactive Modules.
- 11 Hours self-paced learning content.
- Practical Toolkits and Templates.
- Associate Level Certification.
- FREE DMI Membership included.
Key skills and competencies you will gain
- Strategic Marketing
- Market Research and Consumer Behaviour
- Digital Marketing Planning
- Customer Centricity and Customer Experience
- Situation and Audience Analysis
- Defining Your Target Audience
- Defining Strategy Objectives
- Defining an Action Plan
- Strategic Thinking
- Enabling and Executing Digital Marketing Strategy
What you’ll learn
4 modules – Approx 11 hours Learning content
Marketing Fundamentals
Explore the evolution of marketing and the role it plays in driving organisational strategy along with the value of consumer behaviour research. Total learning durations is 2 hours and 20 minutes.
Knowledge Gain:
- Strategic Marketing
- Designing a Marketing Programm
- Market Research
- Consumer Behaviour
Case Study/Webinar:
- Think with Google & Social Case Studies Demo
Expert Insights:
- Your Guide to B2B Marketing Basics
Planning Strategy
Explore omnichannel strategy principles, the importance of aligning channels with strategies and the role of the customer journey and customer experience (CX) including analysis and measurement Total learning duration is 1 hour and 45 minutes.
Knowledge Gain:
- Digital Marketing Planning
- Omnichannel
- Marketing Strategy
- Customer Centricity
- Customer Experience
Toolkits Included:
- Digital Marketing Strategy/Research Template
Choosing Digital Channels For Your Strategy
Understand channel planning and know its challenges examining inbound and outbound strategies, cross-media planning, the digital channel mix, and mobile marketing. Total learning duration is 3 hours and 41 minutes.
Knowledge Gain:
- Channel Planning
- Demand Generation (Outbound)
- Social and Content (Inbound)
- Search Engine Marketing (Inbound)
Toolkits Included:
- Marketing Media Brief
- Digital Marketing Campaign Brief Template
- Keyword Research Toolkit
- Google Ads Creator Template
Planning & Executing A Digital Strategy
Identify tactics and techniques for developing a digital marketing strategy looking at techniques such as SWOT analysis and PESTEL. You will explore the digital marketing strategy frameworks for implementation (SOSTAC, RACE, the 4 C’s, and AAAR) and learn how to develop, document, and plan a strategy using SMART objectives.. Total learning duration is 2 hours and 58 minutes.
Knowledge Gain:
- Situation and Audience Analysis
- Defining Your Target Audience
- Defining Strategy Objectives
- Selecting Digital Channels
- Defining an Action Plan
- Strategic Thinking
- Enabling and Executing Digital Marketing Strategy
Toolkits Included:
- Buyer Persona Template
- Strategy Action Plan Template
Expert Insights:
- An Omnichannel Customer Journey
85%
of DMI graduates think DMI certification is valuable
44%
got a new role in digital marketing or changed their career path.
Frequently Asked Questions
Self-Paced Online Learning
MYR 2,900
per pax (incl. of SST)
