Certified Digital Marketing Associate: Digital Marketing Essentials
This course covers the fundamentals including digital tools, technologies and uses. Learn about digital transformation, the use of AI, social media and digital strategy. Perfect for non-marketing teams building their digital awareness.
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By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professionals growth.
Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core foundations of digital marketing.
- 6 Interactive Modules.
- 6 hours self-paced learning content.
- Practical Toolkits and Templates
- Associate Level Certification.
- FREE DMI Membership included.
Key skills and competencies you will gain
- Customer Journeys
- User Experience
- Social Customer Service
- Data Analytics
- Web Concepts and Terminology
- Social Media
- Data Security
- Reporting Data
What you’ll learn
6 modules – Approx 6 hours Learning content
The Digital Opportunity
Unlock the power of digital in today’s dynamic business landscape. Explore how cutting-edge technologies are revolutionizing communication and interaction for individuals and organizations alike. Dive into the transformative impacts of social media and AI, and learn why organizations should harness the growing influence of digital consumers. Total learning duration is 45 minutes.
Knowledge Gain:
- What is Digital Marketing
- The Role of Marketing
- Digital Disruption: AI, Social Media and You
- The Digital Consumer
- Digital Marketing Channels
Expert Insights:
- Explainer: Digital Media
- Digital Disruption: AI, Social Media and You
The Digital Landscape
Decode the digital consumer revolution and its impact on modern marketing strategies. Explore the evolving Buyer’s Journey, now more complex and non-linear than ever before. Learn about detailed buyer personas and why it’s important to build a powerful online presence that prioritizes customer experience. Total learning duration is 45 minutes.
Knowledge Gain:
- Consumers and the Digital Audience
- Establishing a Digital presence
- Search and Email Marketing
- Email Marketing
Toolkits Included:
- Video: The Buyer’s Journey
- Interactive Topic: Why is CX important?
- Explainer: The Journey of an Email
- Video: The Power of Email Marketing
Expert Insights:
- What Are Personas?
- Explainer: Omnichannel Marketing
- What Is SEO?
- Importance of Email Marketing
Social Media and Online Shopping
Discover how social media can revolutionize a marketing strategy. Dive into the world of mobile-first social apps and unlock their potential for customer engagement. Explore the booming landscape of ecommerce and discover why businesses across industries are leveraging online marketplaces. Total learning duration is 1 hour.
Toolkits Included:
- Infographic: Social Media Marketing in Action
Case Study/Webinar:
- Quick Read: Key Social Media Terminology
Expert Insights:
- Explainer: How Do Social media Algorithms Work?
Data, Privacy and Cybersecurity
Understand the importance of data-driven decision-making in the digital age. Learn how AI technologies are being leveraged for rapid data analysis and actionable insights. Explore ethical data collection practices and understand the obligations of individuals and organizations for ensuring data protection. Total learning duration is 45 minutes.
Knowledge Gain:
- The Data-Backed Mindset
- Protecting Data: Privacy, Legislation and Ethics
- Online Safety and Cybersecurity
Toolkits Included:
- Infographic: Hackers
Expert Insights:
- Data Protection and Threats
- Digital Challenges and Risks
- Legislation and the Use of Digital
AI and the Organization
Explore the cutting-edge world of AI and its transformative impact on digital marketing. Discover how AI drives efficiency, reduces costs, and revolutionizes key business processes from market research to content creation. Total learning duration is 55 minutes.
Knowledge Gain:
- AI in Digital Business
- AI and Digital Marketing
- The impact of AI
Case Study/Webinar:
- Quick Read: How AI is Changing Digital Marketing
- Quick Read: Best Examples of AI in Marketing
Strategy and the Digital Organization
Discover how digital strategy development can drive organizational success. Learn how technology deployment should be aligned with clear objectives, goals, and KPIs. Cultivate a strategic mindset that balances big-picture thinking with agility in the face of change. Total learning duration is 45 minutes.
Knowledge Gain:
- Digital Strategy
- Technology and the Organization
- Thinking Digital
Case Study/Webinar
- Quick Read: The Importance of Continuous Learning
Expert Insights:
- Infographic: Corporate and Strategy Terms Explained
- Explainer: The Key Elements of a Digital Marketing Strategy
- Explainer: The New Customer Journey
85%
of DMI graduates think DMI certification is valuable.
44%
got a new role in digital marketing or changed their career path.
Frequently Asked Questions
Self-Paced Online Learning
MYR 2,100
per pax (incl. of SST)
