Certified Digital Marketing Specialist in Search Marketing by DMI, Ireland

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Certified Digital Marketing Specialist in Search Marketing by Digital Marketing Institute (DMI)

This dynamic specialized online search marketing course covering SEO, paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), and digital display advertising gives you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people.

Why DMI?

The World’s Most Recognized Digital Marketing Course

Training Excellence for over 12 years
Gain a globally recognized certification
12 months FREE membership included
Join a global network of over 150k members

Global Industry Advisory Champions (GIAC)

Under the guidance of their Global Industry Advisory Champions (GIAC) from companies such as Google, Facebook, HubSpot, Coca-Cola, Twitter, and IBM, DMI has trained more professionals to a single education standard than any other certification body.

More information on Global Industry Advisory Council

What’s Included

30+ hours of video content
Global certification
Expert led learning
New bite-sized modules
Access to 100s of resources

What You Will Learn

Module 1: Introduction to Search Marketing

Module Info & Overview:

Making a timely and welcome appearance may look effortless but it’s an art, and you’re going to need lots of key concepts, tools and tricks. Learn how the core search elements, including search engine optimization, pay-per-click advertising, and analytics, work together to drive targeted traffic that converts into lots of delightful sales Why SEO? And why organic search has an edge over paid – up to a point The superpower of measurement. What worked in your campaign? What didn’t? Succeed again. Succeed better.

Module 2: SEO Setup

Module Info & Overview:

The Search Engine is the oracle. All seeing, all knowing. It exists to help mere humans who must find things. We’re going to show you how to appease the oracle, so that when it speaks, it speaks your name.

Module 3: SEO Content

Module Info & Overview:

Context and relevance. Relevance and context. Because being seen is not enough. You want to be seen in the right place and at the right time, so your brand can step in and be a hero. Who doesn’t love a hero? So, here’s what you need to make it happen: Content that speaks to your audience. How SEO and content marketing work together as a team Tools and techniques of on-page optimization. How to engage more across the various digital marketing channels Best practices for researching SEO content and how to conduct informed keyword research to identify topics and priorities How to turn your fascinating content into riveting conversion rates A big, beautiful, visionary content strategy. And nifty tools to evaluate the performance of your SEO content.

Module 4: SEO Workshop

Module Info & Overview:

Let’s get techy. And hand-on in a techy kind of way. While keeping it strategic. Here you will learn: How to tighten the technical side of the SEO and sharpen your on-page optimization Magic. When the magician does that trick with the saw, what really happens to the beautiful assistant in the box? Hint: it all happens out of view and behind the scenes. Learn more on how to build and maintain backlinks on your website How these tricks and tools enable bigger, better, more ambitious strategy.

Module 5: Paid Search

Module Info & Overview:

As you are clever, you can artificially grow those organic searches. However, Paid Search literally cuts right to the chase. This introduces the key concepts of PPC advertising. Again, relevance and context make an appearance, arm in arm, and you’ll learn how to make best use of every single click.

Module 6: Display Advertising

Module Info & Overview:

That means banners, text ads, video, flash, audio and more. Unlike much of what you do in search marketing, it’s overt and practically traditional, though there are lots of unseen strings making it happen, and you’re going to learn all about them.

Module 7: Analytics with Google Analytics

Module Info & Overview:

Your website is the sun around which all your digital marketing activities orbit. Hence you need a deep knowledge of the experience your target has on and around this core space. And that is why you need the superpower abilities granted to you by Google Analytics. This superpower as akin to the ability to see through walls – walls of data that is. Google Analytics lets you convert data into meaning and make actionable plans for your website and other marketing channels.

Module 8: Strategy and Planning

Module Info & Overview:

So now you have tools, techniques, practices, superpowers and more tools. You’ve learned how to make an entrance (relevance and context) and your brand new anti-invisibility cloak is hanging in your wardrobe. Now all you need is a search marketing super-strategy and an actionable plan for your action-hero brand appearances. Exciting, isn’t it?

Get Certified through an Approved Partner Today

Become a Certified Digital Marketing Professional

Self-Paced Online Learning via DMI’s exclusive MyDMI platform

MYR 8,500

per pax (incl. of all taxes)

Fully Online

1 computer-based professional exam voucher INCLUDED (worth USD200)

Six months DMI Professional Membership Access INCLUDED (worth USD140)

Frequently Asked Questions:

How is the Search Marketing Certificate assessed?

Certified Search Marketing Professional is assessed by one three-hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam.

Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Do I need to have a marketing background?

Anyone can apply for a Certification in Search Marketing.

A background in a related discipline is not required – the aim of the online SEO course is to allow you to learn everything you need to know about search marketing; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have an interest in a SEO/PPC marketing career and gaining a Google Adwords Certification

Who should take this Search Marketing Course?

The DMI Specialist in Search Marketing is recommended for individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists (PPC), search advertising (Google Ads and Microsoft Ads / Bing Ads) and optimization (SEO) professionals, or anyone who would like to pursue a career or enhance their marketing knowledge in this area and gain a SEO certification

The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.

Future-proof your career and business today with a globally recognized Digital Marketing Certification