Certified Digital Marketing Professional by DMI, Ireland

DMI and Blankskript partnership press release statement

Certified Digital Marketing Professional by Digital Marketing Institute (DMI)

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch

General Information

Details	Description
Course Date and Venue	02-04 Jul 2024 TEGAS Digital Village, Kuching, Sarawak 10-12 Jul 2024 JW Marriott Hotel KL, The Starhill, Jln Bukit Bintang 20-22 Aug 2024 JW Marriott Hotel KL, The Starhill, Jln Bukit Bintang 27-29 Aug 2024 TEGAS Digital Village, Kuching, Sarawak 22-24 Oct 2024 JW Marriott Hotel KL, The Starhill, Jln Bukit Bintang 29-31 Oct 2024 TEGAS Digital Village, Kuching, Sarawak 19-21 Nov 2024 TEGAS Digital Village, Kuching, Sarawak 26-28 Nov 2024 JW Marriott Hotel KL, The Starhill, Jln Bukit Bintang
Brochure	View course brochure
Trainer	View trainer profile
Registration	Register online
Further Info	Whatsapp Admin
Course Fees	RM5,779 per pax for early bird (for registrations > 1 month prior to the course date); RM6,779 per pax Included: venue and meals for the participant (2 tea breaks and 1 lunch for 3 days)

Under the guidance of the Global Industry Advisory Council including

Global Industry Advisory Council for DMI

Quick link:

You may view the pdf course brochure here (relevant information such as course fees, registration form, and module details can be found in this pdf)

You may also whatsapp our Admin Team directly for info:

Alternatively, you may drop us an email at info@blankskriptconsultants.com

Why DMI?

The Global Standard in Digital Marketing Certifications

With 300,000+ members and over 65,000+ certified professionals worldwide, DMI operates in 135+ countries and works with the global marketing teams of blue-chip brands as well as world’s leading education brands

Their programs are developed with their council of leading global marketers, hence they are built and validated by industry, for the industry

Global Industry Advisory Council (GIAC)

Under the guidance of their Global Industry Advisory Council (GIAC) from companies such as Google, Meta, Microsoft, Linkedin, HubSpot, Coca-Cola, and IBM, DMI has trained more professionals to a single education standard than any other certification body.

More information on the Global Industry Advisory Council

What You Will Learn

Module 1: Digital Marketing in the Era of AI

Module Info & Overview:

Unleash the power of digital marketing in the era of AI disruption. Dive into core concepts, explore digital channels, and uncover why machine learning algorithms, large language models, and AI-powered tools are disrupting and transforming how businesses operate today. From audience insights to 360-degree campaigns, explore how to connect more effectively with your target
audience.

Topics Covered:

✓ What is Digital Marketing?
✓ Inbound and Outbound Marketing
✓ Digital Marketing Channels
✓ What is AI in Digital Marketing?
✓ Staying Relevant in Digital Marketing
✓ Audience Listening Tools
✓ Competitive Research
✓ The Traditional Funnel and the Buyer’s Journey
✓ The Evolution of the Buyer’s Journey
✓ Integrating Offline and Digital Marketing

Module 2: Content Marketing

Module Info & Overview:

Master the art of content marketing with a persona-focused, data-driven approach to planning and executing content marketing strategy. Connect seamlessly with your audience using best practices at each stage of the Buyer’s Journey. From content creation to curation, learn how to amplify your impact, extend value, and measure your successes with cutting-edge AI-powered insights to elevate your business’s content marketing performance.

Topics Covered:

✓ What is Content Marketing?
✓ Topical and Evergreen Content
✓ Content Intent
✓ Buyer Personas
✓ Getting Ideas for Content Topics
✓ Creative Brief
✓ Content Creation and Content Curation
✓ Getting Started with ChatGPT
✓ Content Scheduling
✓ Analyzing Content Performance

Module 3: Social Media Marketing

Module Info & Overview:

Set up a dynamic social media presence and unlock the potential of social media marketing for your business. Dive deep into the marketing capabilities of the core platforms and master tactics for growing and engaging an audience on social. Unleash powerful paid social campaigns and learn how to extract data from the platforms’ native analytics tools to elevate your social commerce game.

Topics Covered:

✓ Influencing the Consumer Journey Using Social
✓ How Do Social Media Algorithms Work?
✓ Key Social Media Platforms: Facebook, WhatsApp, and Instagram
✓ Key Social Media Platforms: Twitter (X) and LinkedIn
✓ Key Social Video Platforms: YouTube and TikTok
✓ Setting Up a Social Media Experience for a Business
✓ Sustaining a Social Community
✓ Engaging an Audience Using Social Media
✓ Five Key Steps for Creating a Social Campaign
✓ Social Commerce Channels

Module 4: Search Engine Optimization (SEO)

Module Info & Overview:

Explore the nuances and intricacies of SEO and learn how search engines and SERPs work. Unlock the power of a strategic SEO, from keyword research best practices to the three pillars of success – technical, on-page, and off-page optimization. Measure SEO wins with precision as you track keyword rankings, organic traffic, and website conversions. And stay ahead of the curve with insights into free and paid SEO tools while exploring the transformative impact of AI on SEO tasks.

Topics Covered:

✓ How Do Search Engines Rank Pages?
✓ Search Engine Results Page (SERP)
✓ How to Conduct SEO Keyword Research
✓ Technical Optimization
✓ Page Experience Ranking Signal
✓ Google Search Console
✓ On-Page and Off-Page Optimization
✓ Free SEO Tools
✓ AI Tools for SEO
✓ ChatGPT for SEO

Module 5: Paid Search (PPC) and Display Advertising

Module Info & Overview:

Unlock the power of pay-per-click (PPC) advertising, capturing active consumers searching for information, products, or services. Dive into the expansive landscape of digital display and video advertising, designed to raise brand awareness and generate interest. Explore the distinct benefits each strategy offers while discovering the synergy of using them together for a comprehensive digital marketing strategy. Master the art of effective budgeting, strategic bidding, and compelling ad creation. Explore the Google Display Network, tapping into the potential of YouTube and display ads with new AI features and campaign types.

Topics Covered:

✓ PPC Keyword Research
✓ Budgets and Bidding in Google Ads
✓ Creating a PPC Campaign
✓ Display and Video Advertising
✓ GDN, AI, and Performance Max
✓ Display and Video Ad Formats
✓ Targeting for Demand Generation
✓ Remarketing for Display and Video Campaigns
✓Paid Search Metrics and Reports
✓ Search, Display, and Video Campaign Optimization

Module 6: Email Marketing

Module Info & Overview:

Deep dive into email marketing and explore key tools and techniques enabling you to unlock the power of automation to streamline your campaigns. Optimize every aspect of your email campaigns, from subject lines to layout, and learn how to overcome delivery challenges.

Topics Covered:

✓ Email and Omnichannel Marketing
✓ Email Marketing Legislation and Regulations
✓ CRMs
✓ Marketing Automation
✓ Email Marketing Workflows and Benefits
✓ Email Subject Lines and Copy
✓ Email Design and Images
✓ Email Campaign Delivery Challenges
✓ A/B Testing for Email Optimization
✓ Optimizing Email Campaign Performance

Module 7: Professional Skills for Digital Marketers

Module Info & Overview:

Well-honed professional skills as well as digital and technical skills are key to success as a digital marketer in today’s ever-changing working environment. But what are these essential professional skills? Drill into project management techniques, foster innovation with agile thinking, enhance creativity, and sharpen strategic thinking skills. From time management to problem-solving and persuasion skills, elevate your professional toolkit for personal and business success.

Topics Covered:

✓ Seven-Step Framework for Managing Projects
✓ Using the “Test and Learn” Approach
✓ Applying the Agile Concept of the “MVP”
✓ Generating New Ideas
✓ Removing Barriers to Creativity
✓ Skills for Effective Problem Solving
✓ Benefits of Strategic Thinking
✓ Saving and Creating Time
✓ Strategies for Effective Communication
✓ Persuading an Audience

Module 8: Website Optimization and eCommerce

Module Info & Overview:

From portfolio websites to lead generation and user-centered design to eCommerce, dive into the structures and activities that define online success. Understand the critical role the Buyer’s Journey and UX play in shaping effective websites and providing an optimized platform aligned with business goals. Use metrics to capture, track, and measure website activity and to evaluate and optimize performance.

Topics Covered:

✓ Build Your Online Presence
✓ How to Design a Website
✓ Website Optimization and the Buyer’s Journey
✓ Main Pages of a Website
✓ Design Principles
✓ UX and UI
✓ eCommerce Solutions
✓ eCommerce Marketplaces
✓ Website Metrics
✓ A/B Testing for Website Optimization

Module 9: Analytics with Google Analytics 4 (GA4)

Module Info & Overview:

Reveal the power of website and app data with GA4. Master the fundamentals while navigating legal responsibilities and best practices for data collection, consent, and privacy. Learn to set up and configure GA4, harnessing AI-enhanced features to analyze performance and customer conversion journeys, and monitor digital campaigns with precision.

Topics Covered:

✓ Google Analytics 4 (GA4) Fundamentals
✓ Analytics, Data Privacy, and Protection
✓ GA4 Account Set-Up
✓ Linking GA4 to Other Tools
✓ Types of GA4 Events
✓ Advanced Custom Events in GA4
✓ Key GA4 Reports
✓ UTM Tracking with URL Builder
✓ Real-Time Data in GA4
✓ Audiences in GA4

Module 10: Digital Marketing Strategy

Module Info & Overview:

From using research insights to guide channel choice, messaging, and personas to setting actionable objectives and measurable KPIs, and developing a creative strategy that engages your audience, learn how to plan and execute a winning digital marketing strategy. Discover how to develop effective budget plans, ensuring maximum ROI for all of your digital endeavors.

Topics Covered:

✓ Marketing Today
✓ Strategy and Return on Investment (ROI)
✓ Thinking Critically About Research
✓ Digital Audit
✓ Strategy and Forecasting
✓ Developing a Marketing Brief
✓ Creative Brief
✓ Working with an Agency
✓ Using a Media Plan
✓ Delivering a Campaign Action Plan

Get Certified through an Approved Partner Today

Become a Certified Digital Marketing Professional

Self-Paced Online Learning

MYR 5,000

per pax (incl. of SST)

Full Access to DMI PRO self-paced online learning via myDMI portal

HRDC Claimable

1 computer-based test examination voucher INCLUDED (worth USD200)

1 Year Free Membership Access INCLUDED (worth USD295)

Physical Classroom & Self-Paced Online Learning

MYR 6,779

per pax (incl. of SST)

3-Day F2F Course + Full Access to DMI PRO self-paced online learning via myDMI portal (worth MYR 5,000)

HRDC Claimable

1 computer-based test examination voucher INCLUDED (worth USD200)

1 Year Free Premium Membership Access INCLUDED (worth USD295)

Also Included: Course venue and meals (2 tea breaks and 1 lunch) for 3 days

Not Included: Transportation and accommodation for participants

Frequently Asked Questions:

How long is this Digital Marketing Course?

The digital marketing certification (DMI PRO) is approximately 30-hours of digital marketing course content accessible via myDMI portal. You can access your digital marketing course content wherever and whenever you want.

Where will my qualification be recognized?

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practicing Digital Marketing professionals, the DMI PRO carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Upon successful completion of the DMI PRO, you will become a Certified Digital Marketing Professional. The DMI PRO has been credit rated by the Scottish Qualifications Authority

Who should take this Digital Marketing Course?

✓ Marketing Executives, Marketing Coordinators, Marketing Assistants, Marketing Interns, and Marketing Analysts.
✓ Brand Managers, Brand Strategists, Event Planners, and Public Relations (PR) professionals.
✓ Copywriters and Content Creators
✓ Media Planners and Media Buyers
✓ Market Research Analysts, Data Analysts, and Product Marketers
✓ Marketing managers and marketing directors
✓ Consultants and IT managers
✓ Entrepreneurs
✓ Those with responsibility for developing or implementing an online marketing strategy for an organization
✓ Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately

Upon successful completion, you will become a Certified Digital Marketing Professional.

How is the digital marketing certificate assessed?

The Assessment is a two-hour exam consisting of 120 test items (including multiple choice, matching, and drag-and-drop question formats) administered by our computer-based testing partner, Pearson Vue, via its global network of test centres. The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt

What competencies will I gain?

By earning this certification, you will:

✓ Understand the importance of digital marketing strategies and learn the art of AI in digital marketing, social media, content marketing and email marketing
✓ Learn how to integrate digital channels and see how SEO, PPC, and display advertising can be used to drive rankings and traffic. Using GA4, you will know how to analyse complex data to gain insights and learn professional skills to perform better in your job
✓ Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert

What support will I get for my learning journey?

Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more

Future-proof your career and business today with a globally recognized Digital Marketing Certification