Certified Digital Marketing Associate: UX and Web Design
How do you deliver a world class user experience for your customers? This online UX and Web Design course teaches the core principles of brilliant design and UX. Learn graphics, creative messaging, user testing and how to successfully project manage your way to a fully optimised website. Delivered in bite sized modules, toolkits and case studies.
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By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professionals growth.
Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in UX and Web design.
- 5 Interactive Modules.
- 11 Hours self-paced learning content.
- Practical Toolkits and Templates.
- Associate Level Certification.
- FREE DMI Membership included.
Key skills and competencies you will gain
- Web Design & Optimisation
- Problem-Solving
- UX Design
- Graphic Design Principles
- Search Engine Marketing
- Project Management
- Google Analytics
This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.
What you’ll learn
5 modules – Approx 11 hours Learning content
Website Design and Problem-Solving
In this module we’ll show you the questions you need to ask when creating your website. We show you how to measure what happens when customers visit your site, and how to improve their experience. The learning duration is 1 hour and 36 minutes.
Knowledge Gain:
- Web Design and Website Optimization
- Publishing a Basic Website
- Importance of User Experience
- 5 Usability Principles that make visitors stick
- Enhancing Your Problem-Solving Skills
Case Study/Webinar:
- Slack: Blowing Up the Business Communication Realm
Design-Led Websites and eCommerce
Your visitors are far more likely to become paying customers if you give them an easy to use experience. This module teaches you to think like your customers, and how to solve their problems. The learning duration is 3 hours and 21 minutes.
Knowledge Gain:
- The Principles of UX Design
- Visual Design: Best Practices
- UX Patterns for Web Design
- The Power of Design-Led Content Marketing
- UX Prototyping and Testing
- Implementing Good UX Design
Expert Insights:
- Infographic: The 5 Steps of Keyword Research
- Toolkit & Handbook: On-Site SEO Audit
Case Study/Webinar:
- Voice Search with Clark Boyd (podcast)
Graphic Design and Creative Skills
From imagery to sales copy, this module teaches you how to deliver briliant, eye catching creative that resonates for your customers. The learning duration is 1 hour and 33 minutes.
Knowledge Gain:
- Enhancing Your Creativity
- Graphic Design principles and Best Practices
- Design Foundations: Brand Guidelines and Consistency
- Designing and Building Graphics
Toolkits Included:
- Content Ideation Template
- Style Elements Template and Worksheet
Expert Insights:
- Glossier: A Throughly Modern Beauty Brand
SEO for Websites
Learn how your customers find and interact with your website. Learn to improve user journeys and build a mobile friendly experience your visitors. The learning duration is 2 hours and 12 minutes.
Knowledge Gain:
- Inbound Channels: Search Engine Marketing
- The Growth of eCommerce – and How to Optimize a Website for Mobile
Toolkits Included:
- On-Site SEO Audit Handbook
Case Study/Webinar:
- Why SEO is Changing and How Best to Respond
Tracking Websites and Project Management
Your website looks and feels great, but do you know if your customers feel the same? Here, we teach you how to research their behavior with Analytics, and set clear identifiable goals for your site. The learning duration is 2 hours and 7 minutes.
Knowledge Gain:
- Project Management
- Creating and Configuring a Google Analytics Account
- The Best Analytics Tools for Digital Marketing
- 3 Ways Little Data Trumps Big Data for Delivering a Superior User Experience
- Setting Goals with Google Analytics
Toolkits Included:
- One-year Gantt Calender Template
- Funnel Conversion Reporting Toolkit
Case Study/Webinar:
- Tinder: Taking Dating into a Dystopian Future?
85%
of DMI graduates think DMI certification is valuable
44%
got a new role in digital marketing or changed their career path.
Frequently Asked Questions
Self-Paced Online Learning
MYR 2,100
per pax (incl. of SST)
