Certified Digital Marketing Associate: Social Media Marketing
Fast-track your social media marketing skills, get job-ready competencies and a globally recognized certification. This cutting-edge, interactive short course is delivered 100% online, in bite-sized learning units.
DMI and Blankskript partnership press release statement
By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professionals growth.
Course Overview
More than mere ‘lessons’, this course is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media means today. Exam completion leads to Associate Level Certification.
- 4 Interactive Modules.
- 14 Hours self-paced learning content.
- Access to world’s largest library of digital marketing resources.
- Associate Level Certification.
- DMI Professional Membership worth RM747
- Practical Toolkits and Templates.
Key skills and competencies you will gain
- Social Listening
- Social Intelligence
- Social Media Marketing
- Social Community Building
- Brand Storytelling
- Building Personas
- Enhancing Creativity
- Content Marketing
- Strategic Thinking
What you’ll learn
4 modules – Approx 5 hours Learning content
Revealing Insight: Consumers and Social Content Planning
This module introduces the key social media concepts including the role of the social media marketer, the value of social research, and the importance of establishing brand capabilities and goals. You will then deep-dive into the topic of audience research, including what array of tools are best suited for the job. Next, you will focus on how to engage with and acquire customers using social content including some key considerations to bear in mind when planning content for social channels.
Knowledge Gain:
- Audience Research and Listening Tools
- Social Content Planning
- Social Content Formats
- Gaining Insight with Social Research
Social Apps for Marketing
This module focuses on the various social media platforms available to digital marketers and how they can be used to grow and engage with a social media community. It demonstrates the fundamentals of the major social media apps and platforms and how each best practices can be best applied to benefit a business’s digital marketing strategy.
Knowledge Gain:
- Growing and Engaging an Audience Using Social Media
- Meta for Marketers
- LinkedIn for Marketers
- Twitter for Marketers
- Pinterest for Marketers
- Social Apps for Marketing
Social Video Platforms
This module introduces the concept of social video marketing. It begins by outlining the benefits of incorporating social video into your marketing campaigns, and provides best practices for doing so. The module concludes by showing you how to set up, customize, promote, and manage both a YouTube channel and a TikTok channel, and how to use the two platform’s features effectively for optimizing, customizing, and promotion.
Knowledge Gain:
- Introduction to Social Video
- YouTube Setup
- Promoting a brand on TikTok
Building a Social Media Strategy
This module focuses on how to create a high-impact social media strategy. The module begins by explaining why businesses create social media strategies in the first place and by outlining the steps involved in developing one. It then looks at the importance of setting measurable objectives for your social media marketing campaigns, as well as how best to work with social strategy data.
Knowledge Gain:
- Planning Social Media Strategy
- Setting Objectives and Social KPIs
- Building and Analyzing a Social Strategy
85%
of DMI graduates think DMI certification is valuable.
44%
got a new role in digital marketing or changed their career path.
Frequently Asked Questions
Self-Paced Online Learning
MYR 2,100
per pax (incl. of SST)
