Certified Digital Marketing Associate: Professional Soft Skills

Elevate your impact in the workplace with Professionals Soft Skills. Gain in-demand professional skills through an exceptional course designed to directly enhance your workplace performance by enabling you to fully leverage your technical skills. Stand out in today’s competitive job market showing that you can lead, create, collaborate, and communicate effectively.

DMI and Blankskript partnership press release statement

By the Industry, For the Industry

DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professionals growth.

72%

Unlock Your True Potential

72% team leaders cite Professional Soft Skills as “most critical” for marketers to develop in order to effectively leverage technical skills*

#5

Stand Out

5 out of 10 most in-demand skills when hiring are Professional Soft Skills such as communication, leadership, management, problem solving, and managing projects**

12%

Be More Productive

Integrating technical expertise with soft skills training lead to a 12% increase in productivity and a 250% ROI within eight months***

Course Overview

The Professional Soft Skills course is designed for professionals to gain the most in-demand skills in businesses that complement leveraging technical skills more effectively such as strategic thinking, creativity, communication, and productivity. Key competencies like project management, adaptability, and effective collaboration will enable professionals to differentiate themself in a competitive job market for professional growth.

  • 4 Interactive Modules.
  • 8 Hours self-paced learning content.
  • Access to world’s largest library of digital marketing resources.
  • Associate Level Certification.
  • DMI Professional Membership worth RM747
  • Practical Toolkits and Templates.

Key skills and competencies you will gain

  • Managing Projects Effectively
  • Agile and Strategic Thinking
  • Problem Solving and Creativity
  • Presentations and Persuasion
  • Collaboration and Communication
  • Productivity, Adaptability and Resilience

Who’s It For?

  • Managers and Team Leads: Those responsible for driving projects to completion will benefit from enhanced project management, strategic thinking, and agile thinking skills to manage tasks more efficiently and adapt to changes swiftly.
  • Professionals and Creators: Individuals aiming to sharpen their creativity, presentation skills, and problem-solving capabilities will find the course valuable for producing impactful campaigns and communicating ideas effectively.
  • Sales and Client-Facing Roles: Salespeople, account managers, and other customer-facing professionals can leverage improved communication, persuasion, and collaboration skills to strengthen relationships and close deals more effectively.
  • Operations and Administrative Roles: Employees looking to boost productivity and time management while developing adaptability and resilience can improve their ability to handle daily tasks and unexpected challenges efficiently.
  • Leaders and Aspiring Managers: Those in or pursuing leadership roles will gain essential skills in managing teams, driving strategic initiatives, and fostering a resilient, high-performing work environment.

What you’ll learn

4 modules – Approx 5 hours Learning content

Agile & Strategic Thinking

Project Management:

Grasp the fundamentals of project management with a clear 7-step framework. Understand the role of a project manager and learn how to lead projects with confidence.

↗Introduction to Project Management
↗Role of the Project Manager
↗7-Step Framework for Managing Projects
↗Quick Read: What Are the Best AI Marketing Tools?

Agile Thinking:

Embrace agility by mastering the ‘Test and Learn’ approach. Discover the benefits of agile thinking and how it drives innovation and adaptability in fast-paced environments.

↗Introduction to Agile Thinking
↗Using the ‘Test and Learn’ Approach
↗Applying the Agile Concept of ‘MVP’
↗Benefits of Agile Thinking

Becoming a Strategic Thinker:

Master the key principles and benefits of strategic thinking, and explore the Future-basing® technique for future planning.

↗Understanding Strategic Thinking
↗Benefits of Strategic Thinking
↗Characteristics of Strategic Thinking
↗Future-basing®

Creative Problem Solving & Presenting

Enhancing Your Problem-Solving Skills:

Learn practical approaches to workplace challenges, explore the stages of problem-solving, and build the skills to solve problems effectively.

↗Approaching Problems in the Workplace
↗The Stages of Problem Solving
↗Skills for Effective Problem Solving

Enhancing Your Creativity:

Unlock your creative potential by generating new ideas, overcoming barriers to creativity, and learning to persevere when ideas don’t pan out.

↗Generating New Ideas
↗Removing Barriers to Creativity
↗Persevering When Your Ideas Fail

Presentation Skills:

Master the art of effective presentations by learning how to create and structure compelling content, prepare thoroughly, deliver with confidence, and conclude powerfully.

↗Creating and Structuring a Presentation
↗Preparing to Make a Presentation
↗Local & international optimization
↗Concluding a Presentation

Collaborative Comms & Persuasion

Successful Collaboration:

Explore the fundamentals of collaboration, develop personal skills for effective collaboration, and implement strategies to enhance team dynamics.

↗Introducing the Practice of Collaboration
↗Benefits of Team Collaboration
↗Obstacles Preventing Effective Collaboration
↗Personal Skills for Successful Collaboration
↗Strategies for Improving Team Collaboration

Communicating with Others:

Learn about different communication types, and develop strategies for clear and impactful interactions.

↗Why Good Communication Matters
↗Different Types of Communication
↗Strategies for Effective Communication

The Art of Persuasion:

Develop essential persuasion skills, learn how to effectively influence an audience, enhance the impact of your proposals, and tackle objections with confidence.

↗Basic Persuasion Skills
↗Persuading an Audience
↗Maximizing the Impact of a Proposal
↗Overcoming Objections

Adaptability & Resilience

Increasing Your Productivity at Work:

Distinguish between being busy and being productive, discover effective techniques to boost productivity, and learn strategies to manage interruptions effectively.

↗The Difference Between Being Busy and Being Productive
↗Techniques to Increase Productivity
↗Handling Interruptions

Managing Your Time Effectively:

Prioritize tasks, set achievable goals, and identify ways to eliminate personal time stealers. Learn the fundamentals of time management, discover the benefits of effective time usage.

↗Benefits of Effective Time Management
↗Prioritizing Tasks and Setting Goals
↗Saving and Creating Time
↗Eliminating Personal Time Stealers

Harnessing Adaptability:

Cultivate an adaptable mindset, explore alternative solutions to problems, maximize learning opportunities, and enhance your creative thinking skills.

↗Cultivating an Adaptable Mindset
↗Finding Alternative Solutions to Problems
↗Maximizing Learning Opportunities
↗Thinking Creatively

85%

of DMI graduates think DMI certification is valuable.

44%

got a new role in digital marketing or changed their career path.

Frequently Asked Questions

Self-Paced Online Learning

MYR 2,400

per pax (incl. of SST)

Future-proof your career and business today with a globally recognized Digital Marketing Certification