This online Email Marketing course provides certification and rich, job-ready skills to take your email strategy to the next level. Learn about creating and testing different email content, time management, data strategy and the key concepts in Marketing Automation.
DMI and Blankskript partnership press release statement
By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professionals growth.
Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly immerse you into the world of Email Marketing
- 4 Interactive Modules.
- 11 Hours self-paced learning content.
- Practical Toolkits and Templates.
- Associate Level Certification.
- FREE DMI Membership included.
Key skills and competencies you will gain
- Data Strategy
- Email Strategies
- Time Management
- Copywriting
- Email Content
- Testing and Optimization
- Email Metric Reporting
This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.
What you’ll learn
4 modules – Approx 11 hours Learning content
Data Strategy
An effective email strategy is underpinned by solid data management and segmentation. Total learning durations is 3 hours and 23 minutes.
Knowledge Gain:
- Developing in Email Strategy
- Managing Email Data
- Growing an Email Subscriber Database
Toolkits Included:
- Buyer Persona Template
- The Definitive GDPR Checklist for Marketers
- All About the California Consumer Privacy Act (CCPA)
Case Study/Webinar:
- Email Marketing Strategy, the Ultimate Blueprint
- The Skimm: Disrupting News Media and Making Email Cool Again
Crafting Content and Managing Time
Develop your knowledge of email marketing by learning how to craft timely email content that increases open rates and conversions. Total learning duration is 2 hours and 11 minutes.
Knowledge Gain:
- Creating Email Content
- The Anatomy of an Effective Marketing Email
- 4 Tips for Crafting the Perfect Email Subject Line
- Managing Your Time Effectively
Toolkits Included:
- Email Content & Copywriting Checklist
- One-year Gantt calendar template
Expert Insights:
- Peak Seasonal Sales Planning to Maximize Revenue
Creativity and Designing Content
Learn how to design visually appealing content that resonates with your customers. Total learning duration is 2 hours 24 minutes.
Knowledge Gain:
- Enhancing Your Creativity
- Designing Emails
- Integrating Email Features
- The Essential Guide to Optimizing Your Emails for Mobile
- Graphic Design Principles and Best Practices
- Design Foundations: Brand Guidelines and Consistency
Toolkits Included:
- Content Ideation Template
- Brand Style Elements Template
Case Study/Webinar:
- Lego: The Building Blocks of a Modern-Day Superband
Testing, Optimization, and Automation
Discover the power of testing, optimizing your email strategy. Also, learn about the growing importance Marketing automation. Total learning duration is 2 hours and 21 minutes.
Knowledge Gain:
- Testing Email Campaigns
- 5 Key Email Metrics You Should Be Tracking
- Key Concepts in Marketing Automation
- A Practical Guide to the Top Email Marketing Automation Tools
Toolkits Included:
- Email Marketing Campaign Results Dashboard
- Email & Social Media Campaign ROI Calculator
Case Study/Webinar:
- Salesforce: From Humble Beginnings to Major Global Impact
85%
of DMI graduates think DMI certification is valuable.
44%
got a new role in digital marketing or changed their career path.
Frequently Asked Questions
Self-Paced Online Learning
MYR 2,100
per pax (incl. of SST)
