Certified Digital Marketing Associate: eCommerce
Fast-track your eCommerce skills with this online course. Rapidly develop your skills and gain a globally recognised DMI certification. Learn UX design principles, Conversion Rate Optimisation, Customer Experience (CX) and how to deliver the right message to the right customer. All this and more.
DMI and Blankskript partnership press release statement
By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professionals growth.
Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in eCommerce.
- 5 Interactive Modules.
- 16 Hours self-paced learning content.
- Practical Toolkits and Templates.
- Associate Level Certification.
- FREE DMI Membership included.
Key skills and competencies you will gain
- Key Features of E-Commerce Websites
- Importance of User Experience
- The Principles of UX Design
What you’ll learn
5 modules – Approx 16 hours Learning content
Websites and UX
Develop your knowledge of PPC by contrasting paid search with organic search and explaining how paid search can be used to meet the needs of online consumers. Learn how to set up a Google Ads account and create paid search campaigns. The learning duration is 2 hours and 18 minutes.
Knowledge Gain:
- Basics of PPC campaigns
- Working with Google Ads
- Paid vs Organic Search
Toolkits Included:
- Google Ads Creator Template
- PPC Campaign Toolkits
- Paid Media Campaign Tracker
Case Study/Webinar:
- Airbnb: Welcoming the World
Expert Insights:
- What is PPC Marketing
SEM and Sales Channels
Learn how to create optimized PPC campaigns by understanding the role of keywords, landing pages and ad copy. You will also find out how to enhance your creativity by generating new ideas and finding innovative solutions to problems. The learning duration is 3 hours and 51 minutes.
Knowledge Gain:
- Running a Paid Search Campaign
- Keyword Selection
- Creating Ads & Landing Pages
- Creativity & Innovation
Expert Insights:
- The 5 Steps of Keyword Research
- The Ultimate Free Keyword Research Tools
- Make Money Online with Google Ads
- 5 Best Practices for Great Landing Pages
Awareness & Considerations Channels
Deepen your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics. You will also learn about automated and manual bidding, bid adjustments, remarketing lists, and using key tools such as Google Ads Experiments and Google Ads Editor as well as creating Google Shopping campaigns. The learning duration is 3 hours and 3 minutes.
Knowledge Gain:
- Managing a Paid Search Campaign Budget
- Optimizing a Paid Search Campaign
Toolkits Included:
- Paid Media Budget Forecasting Tool
- Paid Media Scenario Forecasting Tool
- PPC for eCommerce Tracker
Expert Insights:
- Improving Your Google Ads Quality Score Quickly
- The Beginner’s Guide to Programmatic Advertising
- 5 of the Best eCommerce Platforms
- A Guide to Google Shopping
Social Commerce and eCommerce Tactics
Learn how to use successful tactics and techniques to measure and report on the success of your paid search campaigns. You will also know how to use GA4 reports to gain valuable insights on campaign performance. The learning duration is 3 hours and 21 minutes.
Knowledge Gain:
- Paid Search Reporting
- The Best Analytics Tools for Digital Marketing
- Getting Started with GA4
Toolkits Included:
- Targets and KPIs Toolkit
Expert Insights:
- 2 Key Formulas for Understanding Your PPC Data
- Best Alternatives to Google Analytics
Using Omnichannel and CRO to Improve the CX
This module teaches you how to understand and improve customer satisfaction. Adapt your business and website to center the customer experience, and choose CRO tactics that improve website conversions. The learning duration is 3 hours and 43 minutes.
Knowledge Gain:
- Creating E-Commerce Convention Opportunities
- The Basics of CX
- Agile Thinking
- Changing the Customer Experience
- Using an Omnichannel Approach
Toolkits Included:
- Buyer Persona Template
- Channel Performance Tracker
Case Study/Webinar:
- Zillow: Unlocking A New Chapter in Real Estate
Expert Insights:
- Digital Accessibility
- Customer-centric Marketing Startegies
85%
of DMI graduates think DMI certification is valuable
44%
got a new role in digital marketing or changed their career path.
Frequently Asked Questions
Self-Paced Online Learning
MYR 2,100
per pax (incl. of SST)
