Sharpen your digital selling & social media skills with this unique program. You’ll learn the art of finding, targeting, attracting and engaging prospects, closing sales, and building deeper post-sales relationships using a range of new social media tactics and tools.
DMI and Blankskript partnership press release statement
By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professionals growth.
Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly give you the social selling tools that are an essential part of any successful sales strategy.
- 5 Interactive Modules.
- 9 Hours self-paced learning content.
- Access to world’s largest library of digital marketing resources.
- Associate Level Certification
- Practical Toolkits and Templates.
Key skills and competencies you will gain
- Omnichannel Marketing
- Project Management for Digital Transformation Initiaitves
- Social Media Customer Service
- Data Visualization and Reporting
What you’ll learn
4 modules – Approx 8 hours Learning content
Fundamentals of Social Selling
This module will cover how the buying journey has fundamentally changed. Learn how social media helps with delivering your message and how to integrate digital sales tools.
Knowledge Gain:
- The Changes Buying Process
- Key Concepts of Social Selling
- Advantages of Social Selling for Business
- Buyer Lifecycle
Finding and Targeting Prospects
Craft and refine target personas. Use social intelligence and listening tools to monitor online interactions and behavior. Use digital research to help you show up at the right time.
Knowledge Gain:
- Building Customer Personas
- Researching to Refine Personas
- Social Listening to Intelligence
Attracting Customers
Learn techniques to show up in your target’s social feeds. Create and curate content for social selling and build a network of buyers.
Knowledge Gain:
- The Needs of your Target Audience
- Creating and Curating Content
- Matching Content with Channels
Increasing Engagement
A deep look at the needs and motivations of buyers. Curate content that they desire to see. Analyze how best to satisfy and build a lasting rapport.
Knowledge Gain:
- Understanding your Buyer
- Acquiring the Right Content
- Adding insisghts for Buyer
- Sharing Content to Build Engagement
Closing and Retaining
This module covers how to keep building your buyer community and use social to engage and convert more. You’ll also learn how to up-sell and cross-sell via digital platforms.
Knowledge Gain:
- Strengthening Buyer Relationships
- Encouraging Direct Engagement
- Using Social Tools to Increase Conversion
- Upselling and Cross-selling
- Building a Deeper Post-sale Relationship
- NEW: Sales Forecasting
85%
of DMI graduates think DMI certification is valuable.
44%
got a new role in digital marketing or changed their career path.
Frequently Asked Questions
Self-Paced Online Learning
MYR 2,100
per pax (incl. of SST)
