Certified Digital Marketing Specialist in Digital Strategy and Leadership by DMI, Ireland

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Certified Digital Marketing Specialist in Digital Strategy and Planning by Digital Marketing Institute (DMI)

Our specialist course in Digital Strategy & Planning gets you certified in digital marketing and immerses you in digital communications, analytics, marketing automation, budget & strategy formulation, and more. Here is the power of the Big Picture. The power to think, to lead, to create.

Why DMI?

The World’s Most Recognized Digital Marketing Course

Training Excellence for over 12 years
Gain a globally recognized certification
12 months FREE membership included
Join a global network of over 150k members

Global Industry Advisory Champions (GIAC)

Under the guidance of their Global Industry Advisory Champions (GIAC) from companies such as Google, Facebook, HubSpot, Coca-Cola, Twitter, and IBM, DMI has trained more professionals to a single education standard than any other certification body.

More information on Global Industry Advisory Council

What’s Included

30+ hours of video content
Delivered 100% online
Global certification
Expert led learning
New bite-sized modules
Access to 100s of resources

What You Will Learn

Module 1: Introduction

Module Info & Overview:

We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it.

✓ The fundamental concepts underpinning the DMI 3i Methodology
✓ Key components in an effective digital strategy
✓ The how-to’s of business strategy development
✓ Strategic management, a long-sighted look at lasting, growing success

Module 2: Traditional Communications

Module Info & Overview:

Let us pause for a moment to appreciate the great, world-changing tradition of our discipline. Classics never go out of style. The value proposition has held its value through the decades. Know thy audience (research) is still the challenge of a marketeer’s lifetime. The classic marketing mix, the customer journey, communications and creative planning, media strategy and amplifying brand performance are here to stay too. However, along came digital. And it changed everything. How we read, shop, watch movies, date, cook. Our behavior and lifestyles have been warped around the wonderous possibilities granted to us by tech. Decision-making is not the same. This is what we talk about when we talk about disruption. And it’s thrilling. In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond.

Module 3: Digital Communications

Module Info & Overview:

We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning improving ROI understanding your audience. Where can they be found? How to engage them? budgeting for your digital strategy and effective resources reviewing, measuring, and analyzing your digital strategy.

Module 4: Digital Channels

Module Info & Overview:

Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see.

Module 5: Automation and Communication

Module Info & Overview:

Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Key concepts in marketing automation Automation for generating, managing and nurturing leads Communications – automated, yet still true and relevant Automation data to analyse and report on leads.

Module 6: Budget and Resourcing

Module Info & Overview:

Money makes marketing go round. But value is where its at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: Key factors to consider when planning a marketing budget Setting that marketing budget How to monitor and optimize a budget during campaign execution The human element. Recruit, train and keep top people.

Module 7: Big Data and Analytics

Module Info & Overview:

Anything with ‘big’ in the title has got to be fascinating, right? If a shade evil? Not so. Let’s change evil to effective because what we have here is a vault of compelling human behavior. All of humanity is in the data. What is deep and dark, frivolous, light, banal and extraordinary. The secrets of the human heart and existence. And this is great. But the challenge is to turn this vault of humanity into meaning – commercial meaning. But fear not, we’ve got some ideas and practices around that, and they shall be effective. The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly.

Module 8: Digital Leadership

Module Info & Overview:

As stated above, we are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of.

Module 9: Strategy Formulation and Plan

By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy.

Get Certified through an Approved Partner Today

Become a Certified Digital Marketing Professional

Self-Paced Online Learning

MYR 5,400

per pax (incl. of SST)

Fully Online

1 computer-based test examination voucher INCLUDED (worth USD200)

1 Year Professional Membership Access INCLUDED (worth USD295)

Physical Classroom & Self-Paced Online Learning

MYR 7,700

per pax (incl. of SST)

2-Day F2F Course + Full Access to self-paced online learning via myDMI portal (worth MYR 5,400)

1 computer-based test examination voucher INCLUDED (worth USD200)

1 Year Professional Membership Access INCLUDED (worth USD295)

Also Included: Course venue and meals (2 tea breaks and 1 lunch) for 2 days

Not Included: Transportation and accommodation for participants

Frequently Asked Questions:

Do I need to have a marketing background?

Anyone can apply for the Certified Digital Marketing Specialist – Digital Strategy & Planning.

A background in a related discipline is not required – the aim of the Professional Diploma is to allow you to learn everything you need to know about strategy and planning within a broader digital marketing spectrum; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a digital marketing career.

Where will my qualification be recognized?

Our qualifications are world class. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

Who should take this course?

This program is aimed at anyone involved with planning a digital strategy for their organization, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field. This certification is suitable for any level of skills or experience and is designed to prepare you to engage specifically with strategy and planning within an overall digital marketing domain.

How is the program assessed?

Certified Digital Marketing Specialist – Digital Strategy & Planning is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to the Pearson Vue when you book your repeat. attempt.

Future-proof your career and business today with a globally recognized Digital Marketing Certification