AI is no longer just about ChatGPT for today’s modern marketers! Master practical AI skills that will empower you to design and implement an end-to-end, AI-driven digital strategy achieving more (ROI) with less time and effort. Learn how to leverage specialized AI tools to maximise your channel performance across each stage of customer journey, from SEO to Social Media, Paid Advertising, and beyond.
DMI and Blankskript partnership press release statement
By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professionals growth.
Course Overview
- 4 Interactive Modules.
- 8 Hours self-paced learning content.
- Access to world’s largest library of digital marketing resources.
- Associate Level Certification.
- DMI Professional Membership worth RM747
- Practical Toolkits and Templates.
Key skills and competencies you will gain
- AI for Data-Driven Decision-Making
- Advanced AI Applications in Marketing
- Marketing Automation with AI
- AI for Omnichannel Strategy
- AI in Customer Journey Mapping
- AI-Driven Competitor Research
- Creating Customer Personas
- Content Ideation
- Content Creation Tools
- Image, Video, and Audio AI Tools
- AI and SEO
- Using AI for Keyword Research
- Using AI with Google Ads
- AI and Social Media
- Using AI to Improve CX
What Makes This Course Advanced?
- This advanced course is distinguished by its comprehensive and practical focus on applying AI across digital marketing disciplines. It offers in-depth coverage of how AI can be integrated to optimize targeted activities within core areas like SEO, social media, paid advertising, and content creation.
- By demonstrating the use of specialized AI tools for each stage of a digital marketing plan, the course ensures that marketers can enhance performance and achieve measurable results across all key channels.
Who’s It For?
- Performance-Focused Professionals: Marketers who have performance in mind, looking for efficiency and impact on key KPIs and business metrics such as lead generation, channel and campaign optimization for ROI, revenue, ROAS, and beyond.
- Senior Marketers and Leaders: Ideal for markets who are responsible for building and executing marketing strategies.
- Familiar with AI Tools: Those already familiar with the basics of AI and seek to deepen their skills.
Learning Outcomes in a Nutshell
- Leverage AI Technologies: Learn how to utilize machine learning, generative AI, and Natural Language Processing (NLP) for digital marketing.
- AI-Driven Research: Enhance digital marketing research, including customer insights, competitor analysis, and market trends.
- Content Strategy and Creation: Use AI to develop a content strategy, create high-quality digital content, and optimize it for various platforms.
- Optimize Marketing Channels: Boost performance across SEO, PPC, social media, customer experience (CX), and marketing automation using AI tools.
- Predictive Analytics: Apply predictive analytics to refine and improve marketing strategies.
What you’ll learn
4 modules – Approx 6.5 hours Learning content
AI – Driven Digital Marketing
Explore AI concepts and learn how to apply the technology to support digital marketing activities. Use AI and predictive analytics to develop optimized marketing strategies, explore AI ethics and leverage AI-driven insights.
Knowledge Gain:
- What is AI in Digital Marketing?
- AI and Machine Learning
- Generative AI and Predictive Analytics
- Ethics and Transparency in AI-Driven Marketing
- AI for Data-Driven Decision-Making in Marketing
- Advanced AI Applications in Marketing
- AI in Customer Journey Mapping
Using AI for Reasearch and Generating Content
Unlock the power of AI for market research and content marketing optimization. Learn how to use AI tools to enhance competitor analysis, refine customer insights, and create precise personas. Master AI-driven copywriting techniques, streamline content scheduling, and explore tools for creating impactful image, video, and audio content.
Knowledge Gain:
- Competitor Research
- Creating Customer Personas
- Content Ideation
- Content Creation Tools and Models
- Getting Started with ChatGPT
- ChatGPT Timesavers and Tools
- Streamlining Marketing Automation with AI
- Image, Video, and Audio AI Tools
Enhancing Content with AI – From Ideation to Execution
Unlock the power of AI for market research and content marketing optimization. Learn how to use AI tools to enhance competitor analysis, refine customer insights, and create precise personas. Master AI-driven copywriting techniques, streamline content scheduling, and explore tools for creating impactful image, video, and audio content.
Knowledge Gain:
- AI and Technical SEO
- Using AI for Keyword Research
- Using AI with Google Ads
- AI and Creative Production
- AI and Social Media
- Third-Party AI Tools and Plugins
- Using AI to Improve Customer Experience
- Streamlining Marketing Automation with AI
Toolkits Included:
- Chat GPT Prompts for your Digital Marketing Strategy
Using AI To Implement a Digital Strategy
Explore how AI revolutionizes strategic marketing by enhancing planning, boosting efficiency, and optimizing omnichannel approaches. Uncover its role in refining ROI calculations and driving innovation. Develop key technical and strategic skills, such as agile thinking, to effectively integrate AI into your marketing tactics. Gain practical insights and best practices for overcoming creative barriers and applying AI to maximize your marketing impact.
Knowledge Gain:
- AI for Strategic Planning
- AI for Omnichannel Strategy
- AI for Strategic Innovation
- Skills and Competencies for AI-Driven Marketing
- Agile Thinking Approaches and Benefits
- Removing Barriers to Creativity
85%
of DMI graduates think DMI certification is valuable.
44%
got a new role in digital marketing or changed their career path.
Frequently Asked Questions
Self-Paced Online Learning
MYR 2,400
per pax (incl. of SST)
