Mastering Professional Digital Marketing

A 2-day training course for corporations and government organizations

General Information

Details	Description
Course Date and Venue	16-17 Jul 2024 TEGAS Digital Village, Kuching, Sarawak
Brochure	View course brochure
Trainer	View trainer profile
Registration	Register online
Further Info	Whatsapp Admin
Course Fees	RM1,799 per pax; or RM1,399 per pax for groups of 3 & above Included: venue and meals for the participant (2 tea breaks and 1 lunch for 2 days)

Course Summary

The booming of the internet technology and the digitization of business processes and communication channels have given rise to digital marketing, which, will cause traditional marketing to be phased out.

Take a moment and ponder, when was the last time we bought a printed newspaper or magazine? When was the last time we printed flyers, posters, and brochures, and went around distributing them in public places? When was the last time we wrote a letter or used the fax machine? By asking ourselves these questions, we will come to realize how much our lives and our businesses have evolved due to digitization. Hence, this proves that the current era is one that is digital and that the future business and workplace will be one that is more and more digital. Therefore, leveraging on the digital platform for our business marketing works is now a critical business need. This 2-day masterclass provides participants with the basic yet most-needed digital marketing know-hows which will help increase product awareness and subsequently drive higher sales.

Course Objectives

Explore the principles of digital marketing, core marketing activities and the buyer’s journey
Understand content marketing concepts & strategy for effective content development
Learn on how to effectively engage with your customers, stakeholders & community through social media
Structure an effective digital marketing strategy so as to better position your organization, products or services to your targeted audience

Who Should Attend

Employees from corporations, government agencies, and government linked companies (GLCs) involved in corporate communications, public relations, community management, stakeholder management, customer services, marketing, and retail

Course Module Outline

Module 1: Principles of Digital Marketing

Understanding of target market segment
5 stages of the buyer’s journey
Traditional marketing vs digital marketing
Audience research
- Social listening
Cultural research
- Competitive research
- Industry trend research
Connecting with the customer

Module 2: Content Marketing

Concepts and strategies
Content research
Developing a content marketing plan
Content creation and curation
Content marketing strategy
Content marketing metrics and performance measurement

Module 3: Social Media Marketing

Creating social media content
- Types of content
  - Best practices for sharing content
Engaging with your audience
- Community management
Social media marketing campaigns
- Main objectives
- Steps in building an effective campaign
- Campaign’s success measurement and analysis